Korea Sport Coach Federation Identitas Merek Lan Identitas Visual dening Yena Choi and Jinha Seo

Karya Korea Sport Coach Federation Identitas Merek Lan Identitas Visual dening Yena Choi and Jinha Seo minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2020 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2020

Korea Sport Coach Federation Identitas Merek Lan Identitas Visual

dening Yena Choi and Jinha Seo

Klien: Korea Sport Coach Federation

Pemenang A' Design Award Perunggu ing Kategori Grafis

14,382

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #98641

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Korea Sport Coach Federation Identitas Merek Lan Identitas Visual

KSCF minangka divisi olahraga Korea sing nglumpukake ahli sing ana hubungane karo olahraga kalebu kalebu pemain, pelatih, lan pamilik tim olahraga sing aktif lan mantan. Logo jantung ditarik saka sumbu XY, sing nuduhake euforia lan adrenalin, atlit pelatih lan tresnane pelatih kanggo timnya lan tresna umum kanggo olahraga. Logo jantung kasusun saka papat potongan puzzle: kuping, panah, sikil, lan jantung. Kuping kasebut minangka simbol kanggo ngrungokake, panah kasebut minangka tujuan lan arah, sikil menehi simbol, lan jantung nglambangake semangat.

Pangakuan

Babagan A' Design Award Perunggu

Korea Sport Coach Federation Identitas Merek Lan Identitas Visual menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Korea Sport Coach Federation Identitas Merek Lan Identitas Visual dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Korea Sport Coach Federation Identitas Merek Lan Identitas Visual nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Ukuran & Kemasan: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tag: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Teknologi Produksi: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Tantangan Desain: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Riset: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspirasi: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Durasi Proyek: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Alur Operasi: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Paten: Trademark 2020 Yena Choi, James Kim
Anggota Tim: B for Brand Creative Team
Kredit Gambar: B for Brand Creative Team