Hak Hi Kong Yong Sawijining Pelabuhan Rebranding by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Yong Sawijining Pelabuhan Rebranding by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

PerakGrafis· 2020

Hak Hi Kong Yong Sawijining Pelabuhan Rebranding

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

A' Design Award Perak Winner in Grafis Category

52,931

Verified Award Winner

Verify Award Status for #99273

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hak Hi Kong Yong Sawijining Pelabuhan Rebranding

Usul kasebut nggunakake telung konsep kanggo ngrancang sistem CI kanggo Pelayaran Pelancongan Yong-An. Kapisan yaiku logo anyar sing nggawe bahan visual khusus sing dijupuk saka karakteristik komunitas Hakka. Langkah sabanjure yaiku investasi ulang saka pengalaman hiburan, banjur nggawe rong karakter maskot sing makili lan supaya ditampilake ing wisata anyar kanggo nuntun turis menyang plabuhan. Paling pungkasan, ngrancang sangang papan ing saubenge, sing ana sekitar kegiatan hiburan lan masakan sing enak.

The Recognition

About the A' Design Award Perak

Hak Hi Kong Yong Sawijining Pelabuhan Rebranding menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Hak Hi Kong Yong Sawijining Pelabuhan Rebranding dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Hak Hi Kong Yong Sawijining Pelabuhan Rebranding iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang