HanKkeut Primary Function: Identitas Merek dening Jaehun Kim

Karya HanKkeut Primary Function: Identitas Merek dening Jaehun Kim minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2020

HanKkeut Primary Function: Identitas Merek

dening Jaehun Kim

Klien: Visang

Pemenang A' Design Award Perak ing Kategori Grafis

50,338

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #99386

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan HanKkeut Primary Function: Identitas Merek

HanKkeut yaiku identitas merek kanggo seri buku teks sekolah dhasar sing dikembangake liwat kerja sama antarane siswa lan guru. Tujuan merek iki yaiku sesambungan sarwa-siji ing sinau. Grafik sampul nggunakake goresan sing sesambungan sing metu saka gambar identitas merek kanggo ngungkapake rasa munggah. Goresan sing padha ditrapake ing kabeh buku HanKkeut kanggo nggawe fitur visual sing konsisten. Warna sing cetha, tekstur emboss, lan stiker holografis digunakake ing sampul. Tataran umur sing beda dibedakake miturut warna sampul sing beda.

Pangakuan

Babagan A' Design Award Perak

HanKkeut Primary Function: Identitas Merek menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. HanKkeut Primary Function: Identitas Merek dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. HanKkeut Primary Function: Identitas Merek iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers.
Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers.
Providing the best form of learning, the textbooks enable communication between teachers and students.
Ukuran & Kemasan: The dimension of HanKkeut is 220mm x 300mm x 10mm, 210mm x 297mm x 10mm and it is printed with harmless far-infrared ink.
Different age levels have different cover design colors of distinguishing.
Tag: Learning Method, Brand Identity, all in one, connect, ascension
Teknologi Produksi: The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions.
Tantangan Desain: In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits.
Riset: Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day.
Inspirasi: The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature.
The design emphasizes the 'completion' and 'book' concepts, concisely expressing the 'Finish the Subject with One Book' brand slogan.
The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish an identity.
Durasi Proyek: HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019.
Alur Operasi: HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust.
Anggota Tim: Creative Director : Hanna Park
Designer : Yunhee Lee
Designer : Kwangsoo Park
Designer : Soojin Myung
Designer : Sehee Lim
Designer : Hyojoo Park
Kredit Gambar: Visang Creative Design Lab, 2019