The Wild Tamagit n tkebbanit sɣur Chao Xu d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
UzzalUnuɣ· 2020
The Wild Tamagit n tkebbanit
sɣur Chao Xu
Amsaɣ: AhnLuh Luxury Resorts and Residences
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #100724Afeṣṣel
Ɣef The Wild Tamagit n tkebbanit
Wagi d asnulfuy n tefrant i yiwen umkan amaynut n usteɛfu n lebɣi, yebnan nnig n wedrar Huangbai di twilayt n Hunan. Iswi n usenfar-agi d asdukkul n tejmilt taqburt tacinwat d tefses taɣerbant deg usnulfuy n tefrant. Tarbaɛt n usnulfuy tessuffeɣ-d timsal timeṛṛanin n iɣersiwen d yimɣan deg wedrar Huangbai, rnan snulfan-d alugu s lkaɣeṭ n ugerzam s useqdec n ttiknikt n tudliwt taqburt tacinwat, idmawen n ugerzam ttwasemḥan-d ɣer tneɣrut n usnulfuy. Taneɣrut-agi tazadurt tezmer ad d-ternu akk inaw n iɣersiwen d yimɣan (yellan deg wedrar), rnan tserray akk iferdisen n usnulfuy ad banen s umṣada.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
The Wild Tamagit n tkebbanit d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. The Wild Tamagit n tkebbanit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
- Tigejdiwin & Akemmus
- Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm - Tibzimin
- branding design, logo, Chinese style, hotel branding, simple
- Tasnakta n Ufares
- Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
- Asewḥel n Usnulfu
- As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
- Anadi
- Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
- Aseḥbiber
- Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
- Tanzagt n Usenfar
- The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
- Igmamen n Terbaɛt
- Creative director:Chao Xu
Graphic design:Chao Xu
Yettwaxellṣen
Snirem Seld Designers.org
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