Lplatin Unuɣ · 2023
Ancora Tamagit n tmarka
by Keiichiro Yanagi - Harajuku Design Inc.
- Tarbaḥt A' Design Award n Lplatin 2023 in Unuɣ
- CLIENT: Harajuku Design Inc.
- Estimated Number of Design Views: 694,908
- Verification code 783D8B071E · Verify this award
Colors
About Ancora Tamagit n tmarka
Ancora d taḥanut n tmarka i d-uzzuzzen istyluyen n lmadda d yilugan n tira. Ass-a, tasduddant d tiknulujit n talɣut d unmeggay ttṛuḥun ɣer zdat s tazzla. Seg tama-nniḍen, Ancora tettarkiz ɣef usider n unmeggay analugi gar yimdanen. Ancora tettawalat-d tikamatin-a anda abrid-nsen n tira d wesuneɣ seg wul yettmudd lfeṛḥ i d-yettakken tarmit tuzzigt am istyluyen n lmadda yezmer ad d-ttwaheggan s waṭas n tbirrutin; d uxelleḍ n ssinun s useqdec n cceker n kuktil.
About the Tarbaḥt A' Design Award n Lplatin
Ancora Tamagit n tmarka d amerbaḥ n Tarbaḥt A' Design Award n Lplatin, tagmat ɛlayen i yisnulfa yesɛan tmahilt ur nesɛi amgarad. Imerbaḥen n Lplatin ttbanen d timusniwin n tezmert n yimahilen-nsen. Ancora Tamagit n tmarka yesɛa tinawt tamaynut, tazmert d lqima ɛlayen, yerra ddunit ugar n lxir.
Press Kit
- Unique Properties
- The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
- Dimensions & Packaging
- The size may vary because there are different types of products.
- Tags
- Branding
- Production Technology
- Many materials were used in the creation of the product and package.
- Research
- Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
- Inspiration
- Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
- Project Duration
- The store opened in March 2020. Located in Tokyo, Japan.
- Operation Flow
- As a gift, a fountain pen is not just perfect but also provides a story on its own.
