Terra Coffee Roasters Tamatart by Akihito Shimizu

Terra Coffee Roasters Tamatart by Akihito Shimizu is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lplatin in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.

LplatinUnuɣ· 2022

Terra Coffee Roasters Tamatart

by Akihito Shimizu

Client: Terra Coffee Roasters

Tarbaḥt A' Design Award n Lplatin Winner in Unuɣ Category

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Verified Award Winner
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Colors

The Design

About Terra Coffee Roasters Tamatart

Asuneɣ n lugu s tkerrust, i yebnan ɣef ssrira i d-yeffɣen seg twennaṭ n ufares anda ttwattin iferdis n lqehwa, yessekcam-d s twallit tirmit n lqehwa tagamant taɣelnawt. Yal taticreṭ n lmark tegber-d aseddukkwel n tugniwin tidɣariyin yessaɣdayen udmawen n yimfarisen d iẓuran-nsen, twennaṭ-nsen akked yimseqdacen, ɣer tama n tugniwin i d-yessuɣalen amagrad n uḍebsi. Ayagi yessken-d acciɣ uzzig n lqehwa yemgaraden i yettwafarsen deg yal tamnaḍt.

The Recognition

About the Tarbaḥt A' Design Award n Lplatin

Terra Coffee Roasters Tamatart d amerbaḥ n Tarbaḥt A' Design Award n Lplatin, tagmat ɛlayen i yisnulfa yesɛan tmahilt ur nesɛi amgarad. Imerbaḥen n Lplatin ttbanen d timusniwin n tezmert n yimahilen-nsen. Terra Coffee Roasters Tamatart yesɛa tinawt tamaynut, tazmert d lqima ɛlayen, yerra ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Dimensions & Packaging: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Tags: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Production Technology: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Design Challenge: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Research: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Inspiration: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Project Duration: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Operation Flow: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Team Members: Kiyoshi Uehara
Akihito Shimizu
Image Credits: Photography : Yuma Gamae(Package,PR Tools)