Liang Bai Kai Asemsel n waman n tissit sɣur Tiger Pan d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lplatin deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LplatinAkemmus· 2023
Liang Bai Kai Asemsel n waman n tissit
sɣur Tiger Pan
Amsaɣ: Jinmailang Beverage Co., Ltd
Anerbaz n Tarbaḥt A' Design Award n Lplatin deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #145406Afeṣṣel
Ɣef Liang Bai Kai Asemsel n waman n tissit
Liang Bai Kai d taqerεunt n djaj yettwaxedmen i waman yettwasrekmen yesmiḍen i tissit. Isem-is yemmal-d aman yersen mi ttwasrekmen, d tissit yettwassnen si zik di Tsina. Taqerεunt ur tesεi ara takarḍa. Deg umkan-is, tugna seg tṛessamt n tallit n Song, iwumi qqaren Riverside Scene from Tsingming, tettwaεawed tettwaṛessem, tersa ɣef djaj s useqdec n usiggez s uẓɣal. Tugna tebḍa ɣef tnac n teqerεunin, i d-yettmeslayen ɣef tnac n swayeε n zik. Udem n djaj yerna-d lebriq d wudem yesεan lḥess. Yal taqerεunt tesεa 313 n imilimitren n teɣzi akked 76,5 n imilimitren n tehri.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lplatin
Liang Bai Kai Asemsel n waman n tissit d amerbaḥ n Tarbaḥt A' Design Award n Lplatin, tagmat ɛlayen i yisnulfa yesɛan tmahilt ur nesɛi amgarad. Imerbaḥen n Lplatin ttbanen d timusniwin n tezmert n yimahilen-nsen. Liang Bai Kai Asemsel n waman n tissit yesɛa tinawt tamaynut, tazmert d lqima ɛlayen, yerra ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- Tigejdiwin & Akemmus
- height 313mm x diameter 76.5mm
- Tibzimin
- water, Chinese water, bottle, package, label-less
- Tasnakta n Ufares
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- Asewḥel n Usnulfu
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- Anadi
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- Aseḥbiber
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- Tanzagt n Usenfar
- The project lasts 5 months, designed in Shenzhen.
- Tanila n Umahil
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- Igmamen n Terbaɛt
- Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You - Imsuren n Tugniwin
- Tiger Pan
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
Ugar i tifin
Ifeṣṣelen yemcudden
Snirem ugar n ifeṣṣelen yewwin ammud seg twennaḍt-nni kan, ttwaferzent s lmeɛna.
