Pepsi NFL Limited Edition Asemsed n tqerɛunin n tissit by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lplatin in Afeṣṣel n Ukemmus Competition Category.
LplatinAkemmus· 2021
Pepsi NFL Limited Edition Asemsed n tqerɛunin n tissit
Client: Pepsi
Tarbaḥt A' Design Award n Lplatin Winner in Akemmus Category
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The Design
About Pepsi NFL Limited Edition Asemsed n tqerɛunin n tissit
Pepsi NFL Limited Edition d tagrumma n tqerɛunin n tissit i d-yettwaxedmen i ssuq n Miksik. Kuẓ n tqerɛunin sneflasent kuẓ n terbaɛin n ddabex uḍar amarikan: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders akked New England Patriots. Yal taqerɛunt tesseqdac initen n terbaɛt-ines. Aɣanib n usuneɣ yeddren yeskan-d imyuraren s lqedd yettwazegren akken ad d-yesbeggen ṭṭbiɛa tafekkant n waddal-a. Tiqerɛunin xedment s walumin, ttwasunɣent s teẓrigt offset n tefrut ɛlayen. Tagrumma-a tcudd ɣer temhelt tumḍint, tettnuz deg tḥuna akked internet.
The Recognition
About the Tarbaḥt A' Design Award n Lplatin
Pepsi NFL Limited Edition Asemsed n tqerɛunin n tissit d amerbaḥ n Tarbaḥt A' Design Award n Lplatin, tagmat ɛlayen i yisnulfa yesɛan tmahilt ur nesɛi amgarad. Imerbaḥen n Lplatin ttbanen d timusniwin n tezmert n yimahilen-nsen. Pepsi NFL Limited Edition Asemsed n tqerɛunin n tissit yesɛa tinawt tamaynut, tazmert d lqima ɛlayen, yerra ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Team Members
- PepsiCo Design Latin America
- Image Credits
- Pepsico Design Center Latam
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