Lplatin Akemmus · 2021
Pepsi Chinas People Daily New Media Tabwaḍt n tissit
by PepsiCo Design and Innovation
- Tarbaḥt A' Design Award n Lplatin 2021 in Akemmus
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 442,372
- Verification code 6A1390DC4A · Verify this award
Colors
About Pepsi Chinas People Daily New Media Tabwaḍt n tissit
Everyday Heroes d tazrawt n iɣawasen n tbewḍin n tissit i d-yettwaxedmen i usmekti, i Pepsi s umɛawen d uḥric n New Media n uɣmis People's Daily n Ccinwa. Tibwaḍin-agi ttɛuzzunt imeǧǧahen n tdawsa, ixeddamen, imellalen d wid yettawin isufar, wid iqedcen ɣef tmezdaɣ-nsen deg umnaḍ amezwaru n twaɣit n COVID-19. Yal aɣawas yettɛuzzu tasuta tamaynut n iɣellalen n yal ass, yessken-d tajmilt ɣef wayen xeddmen yal ass. Taɣlaft-agi tettarra allal n tissit yettwassnen d izen aẓayan i medden merra, izen n tajmilt d leqder yettwabḍan.
About the Tarbaḥt A' Design Award n Lplatin
Pepsi Chinas People Daily New Media Tabwaḍt n tissit d amerbaḥ n Tarbaḥt A' Design Award n Lplatin, tagmat ɛlayen i yisnulfa yesɛan tmahilt ur nesɛi amgarad. Imerbaḥen n Lplatin ttbanen d timusniwin n tezmert n yimahilen-nsen. Pepsi Chinas People Daily New Media Tabwaḍt n tissit yesɛa tinawt tamaynut, tazmert d lqima ɛlayen, yerra ddunit ugar n lxir.
Press Kit
- Unique Properties
- Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
- Tags
- Packaging, Beverage
- Inspiration
- COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
