Beyond the Blue Adlis by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Umagrad d Umidya Yettwaɣran Competition Category.

LfeṭṭaAmagrad· 2020

Beyond the Blue Adlis

by Sung ho Nam

Client: Cosmo-Sloth

Tarbaḥt A' Design Award n Lfeṭṭa Winner in Amagrad Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Adlis

Beyond the Blue d adlis ɣef wuguren n twennaḍt yeqqnen ɣer yilel. Yal ixef yettwabda-d s ubaɣur n yini yemgaraden i d-yesskanayen udem-nniḍen n uzegza ameqqran. Abaɣur azegzaw yemm-d amdaɣ n yilel yeṣṣeḥḥan, ma d abaɣur azeggaɣ yemmal-d ilel yebbrem-d s idammen n weslem ameqqran. Ini yettwaseqdac d abrid afessas u agraɣlan i wesfehem n yisental n twennaḍt uɛeṛṛen i yimeɣriyen n yal leɛmeṛ. Adlis-a ɣezzif 187 mm s 245 mm yesɛa 90 n yisebtar. Asiɣzef yesseqdac lḥibr n zzit n suja ɣef lkaɣeḍ arqaq n 100 g, u tuqqna s wenqidi tesseɣlay aseqdec n telɣut.

The Recognition

About the Tarbaḥt A' Design Award n Lfeṭṭa

Beyond the Blue Adlis d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Beyond the Blue Adlis ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam