SberBank Online Primary Function: Asnas n tebnikt ɣef tilifun sɣur SberBank Online Design Team d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Tetiknulujiyin Tizirawin, Isnasen d Useɣẓan.
LfeṭṭaAziraw· 2021
SberBank Online Primary Function: Asnas n tebnikt ɣef tilifun
sɣur SberBank Online Design Team
Amsaɣ: Sberbank
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Aziraw
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #101823Afeṣṣel
Ɣef SberBank Online Primary Function: Asnas n tebnikt ɣef tilifun
Book Text: SberBank Online d asnas n tebnikt ɣef tilifun i yettwaxedmen i yiwet n tebnikt tarusit tameqqrant. Cwiṭ kan i ur nettwaqder ara, meṛṛa yiferdisen n tebnikt ttwafraren s wudem srid deg usnas. Imeẓla imensayen n tebnikt ttwaddukklen d twuriwin am ihdiṛen, tiqṣiḍin d wumuɣ. Tikaṛtiwin ismuɣṛen d tesmelt zemren ad ttwarnun i wemsenfal n yedrimen akken ad ilin d imeẓẓulanen ugar. Mi ara yeṭṭef wemsenfal aṭas n wakud, ttwaskanay yiwen n ugdil imgirreḍ deg wemḍiq n usebter n usali ilem. Agdil agejdan d win n usnubget ttwargazen s wadeg d wakud n wass.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
SberBank Online Primary Function: Asnas n tebnikt ɣef tilifun d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. SberBank Online Primary Function: Asnas n tebnikt ɣef tilifun ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
- Tigejdiwin & Akemmus
- Above iOS 10.0 / Above Android 10.0
- Tibzimin
- Digital Banking, Personalization, Emotional Design, app.
- Tasnakta n Ufares
- Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
- Asewḥel n Usnulfu
- One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
- Anadi
- The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
- Aseḥbiber
- SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
- Tanzagt n Usenfar
- In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
- Tanila n Umahil
- There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.
Yettwaxellṣen
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