Women of Wonder University Tamagit n Ugezzum (Brand Identity) by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.

LbrunzUnuɣ· 2020

Women of Wonder University Tamagit n Ugezzum (Brand Identity)

by Salvita Bingelyte

Client: Salvita Design

Tarbaḥt A' Design Award n Lbrunz Winner in Unuɣ Category

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Colors

The Design

About Women of Wonder University Tamagit n Ugezzum (Brand Identity)

Women of Wonder University d tamagit n ugezzum yettwaxedmen i ukurs n tnac n dduṛt yesduklen tilawin ɣer temhelt akked llziq n tudert deg wussan i d-iteddun. Tamagit-agi tesduklay isekkilen imezwura n Women of Wonder ɣer wawal awezɣan WoW, yettwaskaren s tira izuzren. Ini n ubruccu (pink) yebbwi-d tannumi n tmeṭṭut akked l'furṣa, ini azegza afessas ibeggen tuflin akked wallal, ini azegza aberkan ibeggen laman akked tussna. Alugu s yiniyen yettwasqedec ɣef wagur amellal, ma d alugu amellal yettwasqedec ɣef wugur ifeǧǧjen. Tira-agi tefka i temrikelt-agi taẓuri tameqqrant n tbeggint akked tazmert.

The Recognition

About the Tarbaḥt A' Design Award n Lbrunz

Women of Wonder University Tamagit n Ugezzum (Brand Identity) d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Women of Wonder University Tamagit n Ugezzum (Brand Identity) ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Women of Wonder University Tamagit n Ugezzum (Brand Identity) yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
Dimensions & Packaging: The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
Tags: University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
Design Challenge: To create a logo for a future women university that would stand apart from the regular universities.
Research: Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
Inspiration: The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
Project Duration: Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
Operation Flow: I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Image Credits: Copywriter Erin Hope Stevens