2018 Welcome Package DGUT Tabuxt n Tuffɣa n Uqbal by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
LbrunzUnuɣ· 2021
2018 Welcome Package DGUT Tabuxt n Tuffɣa n Uqbal
by Ruikang Xie
Client: Xiexie Design
Tarbaḥt A' Design Award n Lbrunz Winner in Unuɣ Category
Verified Award Winner
Verify Award Status for #102231The Design
About 2018 Welcome Package DGUT Tabuxt n Tuffɣa n Uqbal
Aḍris n Tektabt: Tabuxt n Termeẓwit 2018 DGUT d tabuxt n uqbal iheggan i inelmaden imaynuten n Tesdawit n Tenselkimt n Dongguan di Ccinwa. Asuneɣ-agi yesduklen asekkil acinwa Guan d ujeǧǧig michelia alba, ajeǧǧig unagraw n temdint n Dongguan, iwakken ad d-yefk asuneɣ n tsekkilin akked yiwet n twennaḍt tanaduramt yedduklen. Tabuxt tettwaḥerzen d tin i ittezzin, tekka-d aqrab n tugna, ajerrid, aqrab n iɣennujen, akked sin isefwaḍen imezwura n temnaḍt. Ttwarnan-as daɣen sin ikannuten, yiwen s ujeǧǧig michelia alba iqquren, wayeḍ s tebrat yura s ufus. Tabuxt-agi tebɣa ad tefk i inelmaden imaynuten anamek n telɣa, akked ad d-tessken idles n temnaḍt.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
2018 Welcome Package DGUT Tabuxt n Tuffɣa n Uqbal d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. 2018 Welcome Package DGUT Tabuxt n Tuffɣa n Uqbal ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. 2018 Welcome Package DGUT Tabuxt n Tuffɣa n Uqbal yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The original intention is to design a set of vital and considerate gift box of admission letter with a sense of belonging for Dongguan University of Technology, which will be dispatched to freshmen all over the country and also carry the expectation to bring the new Dongguan culture to people. Therefore, michelia alba, the city flower of Dongguan, has been selected as the symbol of Dongguan culture for project design.
- Dimensions & Packaging
- 360mmx260mmx55mm
- Tags
- Future, humanistic life, flowers
- Production Technology
- This gift box adopts a pull out box so that one can see the gift box in a more comprehensive way. In addition, the real michelia alba has also been put into a small bottle so that freshmen from all over China can feel the blooming scent of Dongguan. A lot of thoughts have been put into assembling and producing materials.
- Design Challenge
- We have creatively added two local atlases into the gift box. The first one is Culture of Dongguan, which integrates the graphics, the texts and the map positioning of Dongguan Art Museum, Dongguan Museum and other cultural aggregation sites into one book.
- Research
- Humanistic feelings have always been a missing part in gift boxes on the market but this gift box design for freshmen has combined the local culture and the Dongguan’s feelings for those freshmen. We have prepared brochures with stories on Dongguan and plants with scents of Dongguan so as to convey the real scents of Dongguan via real objects, and to bridge the feelings between freshmen and the university in Dongguan.
- Inspiration
- Centering on the design concept of I will come to Dongguan for my prospect, we have combined the Chinese character Guan with the elements of the city flower of Dongguan, the michelia alba, to make the font design and a complete set of visual departure gift box. It carries a hopeful future and the expectation toward the new city and the new study career.Dongguan is a city in China.
- Project Duration
- Started in July 2018, completed in September, completed in Dongguan, China
- Operation Flow
- Students can pull and open the gift box by holding the woven tassel on one side of the box, and then see the rich and uniform design of canvas bag, notebook, pen bag, atlas, etc. Another point with the strongest humanistic ideas are two “drifting bottles”. In addition to the bottle with dried michelia alba, 5000 pieces of message notes handwritten by elder brothers and sisters, teachers and leaders of Dongguan University of Technology have also been put into the bottle randomly.
- Image Credits
- Image #1-5 Zhang Jingwen
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