Pizzamax Tanila n twaqqast sɣur Salvita Bingelyte d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LbrunzUnuɣ· 2020
Pizzamax Tanila n twaqqast
sɣur Salvita Bingelyte
Amsaɣ: Salvita Design
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #102715Afeṣṣel
Ɣef Pizzamax Tanila n twaqqast
Pizzamax d tanila n twaqqast i yiwet n tkebbanit tamecṭuḥt n ssuq n pizza deg Litwanya. Tanila taqburt tesdukkel aṭas n yisallen ugrafik yerna ur d-tettak ara i imsaɣen tugna ifazen ɣef twaqqast. Aslaḍ amaynut yesseqdac tugna (logo) tafessast s yini azeggaɣ, aberkan akked umellal, ini-agi qqnen ɣer pizza taqbaylit tamaslust n Ṭelyan. Awalen "pizza" akked "max" ttwaseknen deg idisan yemxalafen n tikarḍaṣin n tkebbanit akked tqecwal n pizza. Isekkilen M akked X sɛan tijujar innejlen i d-issefhamen imasaḍen n uɣrum ttarran pizza s idis yeqquren. Tanila-agi tettwasseqdac ɣef tikarḍaṣin n tkebbanit, ipapiyen n usarag, tiqecwal n pizza akked llebsa.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Pizzamax Tanila n twaqqast d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Pizzamax Tanila n twaqqast ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Pizzamax Tanila n twaqqast yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
- Tigejdiwin & Akemmus
- I created business cards, letterhead, pizza box and clothing branding.
- Tibzimin
- Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
- Tasnakta n Ufares
- I opted to use classic colors on white and black backgrounds.
- Asewḥel n Usnulfu
- The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
- Anadi
- With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
- Aseḥbiber
- Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
- Tanzagt n Usenfar
- Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
- Tanila n Umahil
- The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
- Imsuren n Tugniwin
- Copywriter Erin Hope Stevens
Yettwaxellṣen
Snirem Seld Designers.org
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