Flavour Funhouse Primary Function: Axxam n uzenzi n ddaw tmurt by K11 Musea

Flavour Funhouse Primary Function: Axxam n uzenzi n ddaw tmurt by K11 Musea is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan Competition Category.

LfeṭṭaAgensu· 2020

Flavour Funhouse Primary Function: Axxam n uzenzi n ddaw tmurt

by K11 Musea

Client: New World Development Company Limited

Tarbaḥt A' Design Award n Lfeṭṭa Winner in Agensu Category

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Colors

The Design

About Flavour Funhouse Primary Function: Axxam n uzenzi n ddaw tmurt

Book Text: Flavour Funhouse d agdil n uxxam n uzenzi ddaw tmurt deg Hong Kong. Aɣawas iddem-d seg tsenselkimt n galleria s uzzal d ujajiḥ n lqern wis tesɛa n mraw. Iɣmisen n tḥwant s uzzal d ujajiḥ akked tewwura yettferfiren s uẓeṭṭa aberkan ttaken i twennaḍt meṛṛa taḍult yemwatan ur netfakka. Assqef aɛlayan aberkan s uzzal, s uẓeṭṭa n uzzal, yeṭṭef tafat d ucebbeḥ yerna yeḥraz teɣzi tummidt n ddaw tmurt. Krad n leṣnaf n imcaqi n lqaɛa, gar-asen wid n sḍiṣ n leqṭub, srun tamnaḍin yemgaraden. Yiwet n tsawent n učči tettak-d ṭṭwabel n tebḥirt, ṭṭwabli imecṭaḥ akked ṭṭabla taɣezfant n usɣar i terbaɛin yemgaraden. Yefka daɣen wemḍiq i tẓuri tatrart.

The Recognition

About the Tarbaḥt A' Design Award n Lfeṭṭa

Flavour Funhouse Primary Function: Axxam n uzenzi n ddaw tmurt d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Flavour Funhouse Primary Function: Axxam n uzenzi n ddaw tmurt ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: K11 aim to develop K11 MUSEA as Hong Kong most sophisticated museum retail space with millennial appeal, combining retail with a beguiling mix of craft, heritage, design and creativity. Thus, K11 constituted an artistic, theatrical spatial experience rather than a conventional shopping environment, where global millennials can come together to discover their muse.
Dimensions & Packaging: Total floor area is 0.8m sqft
Tags: Victoria Dockside, K11 Musea, car park design, retail, art, art mall
Production Technology: Designers filled the space with modern luxurious elegance. Under the high black metallic ceiling are three different floor tiles, including the hexagonal Cementine tiles that embody the charm of the Italian design, to demarcate different zones. The use of sliding doors in black grid for all shops gives the whole environment a homogeneous and timeless atmosphere. The materials were slick and sleek, a generous amount of space is dedicated to exhibit contemporary art pieces.
Design Challenge: Since the project is in the basement, the ceiling height is low because of architectural limitation. The team have tackled this issue by opening the ceiling to preserve the full height. All of the lights and decoration are secured by the metal grid, which create a chic diamond-shaped pattern on the ceiling. The lighting is warm and not particularly bright to achieve an intimate feeling in the common space, ensuring the shops on both sides are highlighted.
Research: K11 team paid special attention to the arrangement of the seating. Conventionally the food courts aim at maximizing the number of seating to cater to the high traffic of customers. Here the team have studied the pattern of customers. As the site is located in the city center with numerous tourists, the customers usually come in as couple, family and groups of friends. Therefore the team have break up the seats with tables, benches or bars counter so that customer can enjoy their space as they like.
Inspiration: Taking inspiration from the Northern Galleria such in Italy with the iron and glass architecture, it is a balance of the homage to the past and the transit towards the future. Iron and glass architecture is predominant in the 19th century, paving a new trend of shopping space. The design has incorporated modernized feature of metal and glass for the shop front, creating a standard platform for the shops to present their brands personality while maintaining the unique DNA of the shopping mall.
Project Duration: The project started in 2016 and finished in August 2019 in Hong Kong.
Operation Flow: The food court occupies nearly half of the space in B2 level. As walking through the shops, the customer will reach the Food Playground. The seating is different in wooden colours and the chair designs are specially tailored for diversified groups of customers: the four remarkable structural pillars are arranged as bar setting for individuals or couples; small tables of four are scattered around the long wooden table for big families and friends. The vibe is relaxing and vibrant.
Team Members: Dr. Adrian Cheng Chi-Kong JP (New World Development Company Limited & K11) + Stefano Tordiglione (ST design)
Image Credits: Edmon Leong