Heaven Gaia Aẓekka n uḥanut n leqmac by Zhenhua Luo, Gongpu Zhao and Yanli Zhang is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan Competition Category.
LfeṭṭaAgensu· 2020
Heaven Gaia Aẓekka n uḥanut n leqmac
by Zhenhua Luo, Gongpu Zhao and Yanli Zhang
Client: Heaven Gaia
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Agensu Category
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The Design
About Heaven Gaia Aẓekka n uḥanut n leqmac
Heaven Gaia d aẓekka n uḥanut amenzu i yettwaxedmen i yiwet n tejmilt taluksit n leqmac deg tama n tẓuri n Beijing. Aḥanut-agi yesɛa 800 n miḍer akuḍran, yessefk-d asuqel n leqmac s wudem udmawan akked ufran n llebsa. Yiwet n tselḍa tazzayzurt deg tzeqqa n usili tessarwal amḍiq ad ibeddel seg unagraw n uzenzi ɣer unagraw n uskan, s wakka aḥerrek ɣef tselḍiwin yezmer ad yuɣal d aḥric n uskan n llebsa. Isɣaren akked waman ttwasqedcen d isental igejdanen. Aman ttwaɛewwlen s tetiknulujit tumḍint, tirumt n waman tuɣal d agilal i llebsa. Snat n turtiyin n uskan cuddent gar daxel akked berra.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Heaven Gaia Aẓekka n uḥanut n leqmac d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Heaven Gaia Aẓekka n uḥanut n leqmac ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art. Grace and power can be felt when communicated with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. The experience here should be made pleasant.
- Dimensions & Packaging
- 800 sqm
- Tags
- shift from sales to show mode, a tribute to the designer Coco Chanel,reminiscent of fashion masters of a past era, "waterfall" serves as a background for the clothing
- Production Technology
- digital simulation of wave, cast concret, CNC
- Design Challenge
- I can feel both grace and power when I communicate with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. How can this space be made classic? Secondly, the process of bespoke dressmaking and selecting outfits is time consuming. How can this experience be made pleasant?
- Research
- This is a flagship of Heaven Gaia. Gaia is a luxury fashion brand which has been extremely active worldwide in recent years. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can shift from sales mode to show mode. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing.
- Inspiration
- Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can thus shift from sales mode to show mode. Two elements, wood and water, are representatives of the East. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing. Two types of window display are made to create an interaction between the interior and the exterior.
- Project Duration
- The project started in April 2019 and finished in December 30 2019 in Beijing.
- Operation Flow
- Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. This store has an area of 800 sqm and is located in the art district in Beijing. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art.
- Team Members
- Zhenhua Luo, Gongpu Zhao, Yanli Zhang, Qianxuan Niu, Xiuwen Xiao, Changxin Tian, Yongcheng Xia, Liang Zhao and Ming Zhang
- Image Credits
- Photographer: Simon Wu
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