Anta Aslugen n Wagensu n Texxamt n Uxeddim sɣur Oatson Interior Design

Anta Aslugen n Wagensu n Texxamt n Uxeddim sɣur Oatson Interior Design d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.

LbrunzAgensu· 2021

Anta Aslugen n Wagensu n Texxamt n Uxeddim

sɣur Oatson Interior Design

Amsaɣ: Oatson Interior Design

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Agensu

11,605

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #106420

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Anta Aslugen n Wagensu n Texxamt n Uxeddim

Anta d aslugen n wagensu n uxxam agejdan n yiwet n tmarka n llebsa n ssport deg Shanghai, Ssin. Yal tuffra seg tis snat ar tis semmus tewekkel-as i tmarka yiwet seg tegrawla. Amur seg wammas n wakal ɣur-s ssiwan yettawi tmanya n metrat n telqey akked yiwet n ccaca tameqqrant n LED i d-nettwali seg beṛṛa. Izirig izeggaɣen imsemmren, tugniwin tuzligin n ssport akked tecfawt tazeggaɣt n tmarka i d-yesluggwen amur n tewwurt. Amur n usteɛfu azeggaɣ akked wakal alemzi ttabaɛen initen n snat n tmarkiwin. Ivarraren n ukmal ttɛeddin ɣef uslugen n uluminyum aḍebbez, tazrigt n weɣbalu, marmar akked azru azuran.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Anta Aslugen n Wagensu n Texxamt n Uxeddim d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Anta Aslugen n Wagensu n Texxamt n Uxeddim ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Anta Aslugen n Wagensu n Texxamt n Uxeddim yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Tigejdiwin & Akemmus: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Tibzimin: interior design, workplace, brand, modern, international
Tasnakta n Ufares: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Asewḥel n Usnulfu: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Anadi: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Aseḥbiber: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Tanzagt n Usenfar: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Tanila n Umahil: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Igmamen n Terbaɛt: Chief designer: Yan Deng
Chief designer: Jia Rong