Harlem Advocacy Tallalt n Yiwenniyen n Poster sɣur Jiaqi Song

Harlem Advocacy Tallalt n Yiwenniyen n Poster sɣur Jiaqi Song d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2021

Harlem Advocacy Tallalt n Yiwenniyen n Poster

sɣur Jiaqi Song

Amsaɣ: Bandujo Advertising Design

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

11,498

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #107915

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Harlem Advocacy Tallalt n Yiwenniyen n Poster

Harlem Advocacy d tallalt n yiwenniyen n poster n tallalt n uselway yettwaxedmen i uselkim n tazmert tagmatit yellan di Harlem, New York City. Poster-nni sdukklen izuran n tmagit-nnsen akked tugniwin ittwaskaren, yal tugna tettbeddel yiwet n tanfa, am tanfa tadwawit, tagmatit, taselmadt neɣ tallalt n uxeddim. Yiwet n poster ameqqran yesken akk tugniwin s tugniwin. I uzuzer aɣelan, tallalt-a tettwafeṣṣel ɣer poster ipeṣṣlen, yal yiwen ittsekken yiwet n tugna s teɣzi tameqqrant. Aẓawan n tugna yettwaḥudden si pop art, akken imezdaɣ idisanen ad zemren ad ssnen tanfiwin s teɣzi.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Harlem Advocacy Tallalt n Yiwenniyen n Poster d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Harlem Advocacy Tallalt n Yiwenniyen n Poster ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Harlem Advocacy Tallalt n Yiwenniyen n Poster yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Tigejdiwin & Akemmus: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tibzimin: graphic design, poster, illustrations, social service, poster design
Tasnakta n Ufares: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Asewḥel n Usnulfu: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Anadi: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Aseḥbiber: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Tanzagt n Usenfar: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Tanila n Umahil: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.