Lfeṭṭa Unuɣ · 2021
Branding Accademia of Perugia Sistem n lemɛarc d Kampanya
by Paul Robb
- Tarbaḥt A' Design Award n Lfeṭṭa 2021 in Unuɣ
- CLIENT: Accademia Di Belle Art Perugia
- Estimated Number of Design Views: 39,349
- Verification code D7D3955E7A · Verify this award
Colors
About Branding Accademia of Perugia Sistem n lemɛarc d Kampanya
Accademia n Perugia tesra identité tamaynut taẓriramt akken ad d-tesmekti lebɣi-ines ad truḥ s zzerb ɣer zdat. S&P txeddem akked yimahilen d yinelmaden n ABA iwakken ad rnun tigrawt-nniḍen d leɣrač n Lakadimi. Ccɣel n yiseɣrayen d asnulfu n tmagit turmidt yedduklen d tɣessa i d-yettaken tasengama i yal aselmed. Snulfan-d anagraw n tmagit yesɛan tazmert, yettekkin, yezgan ixeddmen gar teẓuriwin timaynutin war ma nesseqdec clichés d conventions n tazzayezt.
About the Tarbaḥt A' Design Award n Lfeṭṭa
Branding Accademia of Perugia Sistem n lemɛarc d Kampanya d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Branding Accademia of Perugia Sistem n lemɛarc d Kampanya ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
- Dimensions & Packaging
- Online and outdoor campaign
- Tags
- Type, Campaign, Art school
- Production Technology
- The material was both digital and print
- Design Challenge
- The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
- Research
- We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
- Inspiration
- A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
- Project Duration
- June-October, Perugia Italy
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Image Credits
- Paul Robb
