Tongrentang Zhima Health Asenqeḍ n Daxel n Tḥanut n Uznuzu by Yong Wong is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Ddheb in Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan Competition Category.
DdhebAgensu· 2021
Tongrentang Zhima Health Asenqeḍ n Daxel n Tḥanut n Uznuzu
by Yong Wong
Client: Beijing Tongrentang Health
Tarbaḥt A' Design Award n Ddheb Winner in Agensu Category
Verified Award Winner
Verify Award Status for #108738The Design
About Tongrentang Zhima Health Asenqeḍ n Daxel n Tḥanut n Uznuzu
Tongrentang Zhima Health d tḥanut n termit yellan di Beijing. Tḥanut-a tettawi 5000 n lmitrat imerbaɛen ɣef kraḍ n leswari. Isemmaden n tuččit, učči yesseḥluyen akked ifarisen n uḥraz n tezmert i deg tella tetiknulujit n tezmert ttunefken deg yiwen n wemkan. Tiɣbula timeqqranin n tɣawsiwin yemxalafen, am usɣar aḥeqqani d nnḥas awraɣ, ttwasexdment deg daxel. Seg lqaɛa d asawen, ttwasneɛtent kuẓ n tsentimin: asteqsi, učči, aḥlu d dwa. Tḥanut-a tqeddec daɣen d amkan anmetti yesteɛfun i yimsaɣen.
The Recognition
About the Tarbaḥt A' Design Award n Ddheb
Tongrentang Zhima Health Asenqeḍ n Daxel n Tḥanut n Uznuzu d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Tongrentang Zhima Health Asenqeḍ n Daxel n Tḥanut n Uznuzu ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style. - Dimensions & Packaging
- 5000 square meters, 3 floors
- Tags
- Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
- Production Technology
- The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
- Design Challenge
- The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
- Research
- Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out. - Inspiration
- After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
- Project Duration
- This project started in May 2019 and finished in December 2019 in Beijing.
- Operation Flow
- From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized. - Team Members
- Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
- Image Credits
- Beijing Wuxiang Space Architecture Design
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