Hmp Timmit tudmawant by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.

UzzalUnuɣ· 2021

Hmp Timmit tudmawant

by Fanny De Bray

Client: Made for you

Tarbaḥt A' Design Award n Uzzal Winner in Unuɣ Category

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Colors

The Design

About Hmp Timmit tudmawant

HMP d timmit tudmawant i d-yettwaxedmen i ugraw n tingelt tamikanikt. Alugu-agi yesseɣṭi ɣef tissas n tkebbanit yerna yesfaǧǧaǧ tuzzelt-is. Isekkilen ttwaskaren s wudem ideg i ten-ittaḍmen ugraw ɣef yifergan-is. Tirawin akked yiskimen itiknikanen deg ugilal skanen anerni amatu i d-ittawi HMP. Yal taɣult n tmusni tettwacar s wudem n usekkil (pictogramme) akked yini usekkis, ttwafernen akked umsaɣ akken ad d-sfahmen tanezzayin yemgaraden. Timmit-agi tettwasneɣmes i yiɣbula inumérikanen d wid yettwasiggzen, deg-sen tikarḍiwin n leqdic, iwraqen s yiwet n tsertit (letterhead) akked ifermiyen.

The Recognition

About the Tarbaḥt A' Design Award n Uzzal

Hmp Timmit tudmawant d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Hmp Timmit tudmawant ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Tags: mechanical, graphic design, paris, industrial,
Production Technology: Logo
Business card
Letterhead paper
Folder
Design Challenge: How to modernize and make more human an industrial universe.
Research: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Inspiration: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Project Duration: The project started in January 2019 and finished in September 2019.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Image Credits: Photographer: Maxime Huriez