Jiangmen Culture and Tourism Tabadyit d Timenza n Ugama sɣur EUCA Culture and Communications Co. Ltd. d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LbrunzUnuɣ· 2021
Jiangmen Culture and Tourism Tabadyit d Timenza n Ugama
sɣur EUCA Culture and Communications Co. Ltd.
Amsaɣ: Jiangmen culture, tourism, radio, television and Sports Bureau
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #109973Afeṣṣel
Ɣef Jiangmen Culture and Tourism Tabadyit d Timenza n Ugama
Jiangmen Idles akked Tira d yiwet n tbadyit akked timenza n ugama i d-ittwaxedmen i uzaglu n idles akked usirem n Jiangmen, tamdint deg tmurt n Guangdong deg usammer n Ccinwa. Tabadyit tettwasuffeɣ-d s ubeddel seg usekkil aqbuṛ acinwa Men, yeɛni tawwurt, akked talɣa n tewwurt tazekkakt. Iferdisen i d-yekkan seg tugna n temdint, tasnasbelɣit, ugerbaz n yidles, tamurt d yijeǧǧigen n Jiangmen ttwaskan-d s tuffɣa deg talɣa n tewwurt. Awraɣ amellal-awraɣ (matte gold) yesken-d tamdint yesɛan lweqt yerna tanaḍuṛt. Yettwaxdem uɣawas n ugama n tbadyit akken ad d-ilin isnasen usligen.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Jiangmen Culture and Tourism Tabadyit d Timenza n Ugama d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Jiangmen Culture and Tourism Tabadyit d Timenza n Ugama ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Jiangmen Culture and Tourism Tabadyit d Timenza n Ugama yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile. - Tibzimin
- Branding, City, Culture and tourism, Logo design, Visual system
- Asewḥel n Usnulfu
- Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
- Anadi
- This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
- Aseḥbiber
- Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
- Tanzagt n Usenfar
- June 2019 – April 2020, Shanghai, China
- Tanila n Umahil
- To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
- Igmamen n Terbaɛt
- Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
- Imsuren n Tugniwin
- Ellain Li, Grace Xu， Di Tang
Yettwaxellṣen
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