Chinese Zodiac Tiẓri by Mengyu Cao is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.

UzzalUnuɣ· 2021

Chinese Zodiac Tiẓri

by Mengyu Cao

Client: YiQi Hanzi

Tarbaḥt A' Design Award n Uzzal Winner in Unuɣ Category

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Colors

The Design

About Chinese Zodiac Tiẓri

Tiẓri n uzudyak acinwa tesɛa 12 n yisekkilen: Aɣerḍa, Azger, Awtul, Aḥenjir, Aderɣel, Azrem, Ayyis, Tayaẓiṭ, Ibki, Ayaziḍ, Aqjun, Ilef. Tesdukel tibratin tacenwit d useklu aqbur acinwa s waman. S uxemmem n usuddes, teḥṛes tilmawin tibratiyin tineẓliyin rnu ternu-yasent tunṭin timeslayin s tullist akken ad d-sbeggnen anamek n yal askil deg yiman-is. Isekkilen icenwiyen ttbanen yal tikelt am tunṭin truẓin i yimdanen ur nessin ara tacenwit. Iswi n usenfar-a d asnefhem n yisekkilen icenwiyen i yal yiwen i tuzzya n yidles acinwa.

The Recognition

About the Tarbaḥt A' Design Award n Uzzal

Chinese Zodiac Tiẓri d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Chinese Zodiac Tiẓri ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
Dimensions & Packaging: This typography set can be used as culture posters as I shown with the images.
Tags: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
Production Technology: Chinese traditional calligraphy, Chinese traditional watercolor drawing
Design Challenge: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
Research: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
Inspiration: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
Project Duration: This project started in January 2020 in San Francisco and finished in August.
Operation Flow: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
Team Members: Mengyu Cao