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Little Magic Tamahelt n Wugur n Uceṭṭiḍ n Warrac by Hsuan-Yun Huang

Little Magic Tamahelt n Wugur n Uceṭṭiḍ n Warrac by Hsuan-Yun Huang is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.


LbrunzUnuɣ· 2021

Little Magic Tamahelt n Wugur n Uceṭṭiḍ n Warrac

by Hsuan-Yun Huang

Client: Little Magic

Tarbaḥt A' Design Award n Lbrunz Winner in Unuɣ Category

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Colors

The Design

About Little Magic Tamahelt n Wugur n Uceṭṭiḍ n Warrac

Little Magic d tamahelt n wugur i d-yettwaxedmen i wugur n uceṭṭiḍ n warrac. Tamahelt-agi tesseqdac tugna tamedyazt n ssḥur, aġersiw n uqelwac s ushrik, i yellan d afessas u d amenzu. Tiwlafin n lweḥc ttwaxedment akken ad ṭṭfen ttixmam n warrac akked yimawlan-nsen ɣef usenfar n yal amudir i yellan di ddunit. Aceṭṭiḍ yettwaxdem s cctun akaramanti (organic cotton) s 100% yettwasenqden s GOTS, yettwasekref s idaf ur nesɛi ara azal n usemmiḍ, ur yesɛi ara timattiwin izemren ad xedmen dir. Timedyatin n wugur akked usnufel ttwaxedment ɣef beṛṛa n uceṭṭiḍ akken ur ttḥazent ara aglim ilaqen. Ajilbab yettwaxdem s karton yuɣalen (recycled) akked plastik yezmer ad yuɣal.

The Recognition

About the Tarbaḥt A' Design Award n Lbrunz

Little Magic Tamahelt n Wugur n Uceṭṭiḍ n Warrac d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Little Magic Tamahelt n Wugur n Uceṭṭiḍ n Warrac ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Little Magic Tamahelt n Wugur n Uceṭṭiḍ n Warrac yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The identity is an iconic symbol of magic – a bunny in a hat, which is simple but yet playful. The animal illustration style is unique and memorable.
Dimensions & Packaging
All clothing comes in different sizes.
Clothing zip bags: 240mm x340mm
Tags: 50mm x 50mm
Paper Sheets: 635mm x889mm
Monthly onesies set boxes:400mm x300mm
Bib boxes: 210mm x 95mm
Tags
Branding, Packaging, Illustration, Children Clothing.
Production Technology
Clothing materials: GOTS certified organic cotton, made of 100% organic cotton. Non-toxic printing, no harmful chemicals, and nickel-free snaps. Free of formaldehyde, AZO, cadmium, and OTC. Usage of accessories complies with CNS 15290 textile safety regulations.

Packaging materials: made from recycled cardboard & 100% recyclable plastic.
Design Challenge
On the creative side, the challenge was to come up with a unique illustration style that can be eye-catching by both children and adults. The brand's image should be playful but educational at the same time, so I spent a lot of time on social media campaigns and used infographic images to tell people about the brand's vales.
Research
Little Magic's brand soul to take care of the future generation and protect our planet. Using all eco-friendly materials to produce both items of clothing and packages is not easy to achieve. It took a long time to find factories that can do that but not too expensive.
Inspiration
The designer believes that every kid has the magic to make their dreams come true-their curiosity, creativity, and imagination inspire. The designer also believes that all creatures on the earth are beautiful in their way – just like magic. The illustrator wants to use the unique animal illustrations to give both children and parents a concept of respecting all creatures on the planet. The usage of eco-friendly materials to take care of the future generation and protect our planet.
Project Duration
The project started in July 2019 in Taiwan and finished in July 2020 in Taiwan, and was exhibited in Taiwan in April 2019.
Operation Flow
Onesies are made by 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch and constructed with a lap-neck design to ensure smooth, hassle-free outfit and diaper changes. The brand label and care label are sewn on the outside of the product to avoid rubbing the baby's skin.

T-Shirt are made of 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch. Elastane rib collar. Double stitching at front collar. Resistant and well maintained. Double stitching at sleeves. The brand label and care label are sewn on the outside of the product to avoid rubbing the kid's skin.

Packaging: Sealed clothing bags maintain product's quality. Jiugongge-liked boxes help people to keep the products neat and clean.
Team Members
Designer: HsuanYun Huang
Illustrator: HsuanYun Huang
Photographer: HsuanYun Huang
Image Credits
Image #1,2,3,4,5,6,7,8,9: Designer HsuanYun Huang, 2020

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