New HQ New Rules Primary Function: Anagraw n tfirmisin by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
LfeṭṭaUnuɣ· 2021
New HQ New Rules Primary Function: Anagraw n tfirmisin
Client: Magyar Telekom
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Unuɣ Category
Verified Award Winner
Verify Award Status for #112485The Design
About New HQ New Rules Primary Function: Anagraw n tfirmisin
New HQ New Rules d anagraw n tfirmisin i yettwaxedmen i wexxam amaqran amaynut n Magyar Telekom. Tirmisin-a d asentem n tilγwγiwin γef tikli deg lbiru. Aγewwas d azedgan maca yeččur d urar, s wakka tilγwγiwin ttbanent-d am tinni i k-id-inecden mačči am tinni i d-yumṛen. Tugniwin ttbegginent-d liḥalat n yal ass deg lbiru s ṭṭeḥk d wallal amdan. Aγanib aklasiki yemgarad d teγzi akked ṣṣifa tatrart n lebni. Iswi d asuffeγ n teffelt taɣ.wsanant srid akked usemhel n yemdanen ad ḍefren tilγwγiwin s ucmumeḥ.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
New HQ New Rules Primary Function: Anagraw n tfirmisin d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. New HQ New Rules Primary Function: Anagraw n tfirmisin ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Tags
- Office building, Signage, Illustration, Design, System of Norm
- Inspiration
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Project Duration
- Permanent
- Team Members
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
