Akbank ATM Primary Function: Agrudem n tmacint n usemsawi awurman by Akbank T.A.S

Lfeṭṭa Agrudem · 2021

Akbank ATM Primary Function: Agrudem n tmacint n usemsawi awurman

by Akbank T.A.S

Tarbaḥt A' Design Award n Lfeṭṭa 2021 in Agrudem
CLIENT: Akbank
Estimated Number of Design Views: 40,401
Verification code 65BA16A5D0 · Verify this award

Visit Site View at A' Design Award Press Release

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About Akbank ATM Primary Function: Agrudem n tmacint n usemsawi awurman

Akbank ATM d agrudem yebnan ɣef web i yettwaxedmen i tmacinin n usemsawi awurman. Agrudem yettwaskan ɣef yigdilen n 1024 ɣef 768 n ipiksilen yerna yessefrak aṭas n tutlayin, gar-asent taglizit, tfalmanit, tarusit d tfransist. Tafelwit tudmawant tseknay agbur s wesqerdec ɣef yisekkilen n tikli n useqdac akked tmuraɣ n wexṭay adrimi. Isuɣal ifsusen d telɣut yeṣfan ttɛawanen iseqdacen ad ḍefren yal aḥric. Anekcum am wwin n uziraz yesseqdac amyigew yettwassnen, yerna asemsawi alemmas yettawi azal n ɛecra n tesinin drus wala uqbel.

About the Tarbaḥt A' Design Award n Lfeṭṭa

Akbank ATM Primary Function: Agrudem n tmacint n usemsawi awurman d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Akbank ATM Primary Function: Agrudem n tmacint n usemsawi awurman ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Press Kit

Unique Properties: Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
Dimensions & Packaging: 1024px X 768px screens within an Automated-Teller-Machine device
Tags: Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Production Technology: The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js
Design Challenge: While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
Research: With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
Inspiration: The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
Project Duration: The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
Operation Flow: Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
Patents: Copyrights belong to Akbank T.A.Ş, 2020.
Image Credits: Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020