Lbrunz Unuɣ · 2021

RYC Brand Identity Ttamgayt n Twenza

by Fengnan Lin

Tarbaḥt A' Design Award n Lbrunz 2021 in Unuɣ
CLIENT: Ryc
Estimated Number of Design Views: 9,480
Verification code 41094F7187 · Verify this award

Kteف Tura Visit Site View at A' Design Award Press Release

Colors

About RYC Brand Identity Ttamgayt n Twenza

Aḍris n Tektabt: Ttamgayt n Twenza n RYC d tugna tanaẓurt n tkebbanit i d-yettwaxedmen i tkebbanit n usnzi uzenziun (e-commerce) yellan di Guangzhou, di Ccinwa. Alugu yettwabna seg tlata n tzemmar n tira: tazemmert n ccɛeja (!) i tmusni tazṛfant, tazemmert n usemres (,) i tzemri, akked tazemmert n taggara (.) i tfelsest akked tazwara tamaynut. Asekkil R d tugna n tkarru n usnzi ttwaddmen akked tzemmar n tira akken ad d-mlent taẓuri. Tira n tzemmar tettwasemres am tutlayt yemcerken ger tmura. Ttamgayt-agi tettwasemres ɣef ikaṛḍiyen n tkebbanit, ibadjen, ikunabbaḍen, ambalaj n texdimt akked yicekkaren n lkanvi, s useqdec n usebter n lfeṭṭa akked tsuqilt s ucbaḥ (screen printing).

About the Tarbaḥt A' Design Award n Lbrunz

RYC Brand Identity Ttamgayt n Twenza d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. RYC Brand Identity Ttamgayt n Twenza ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. RYC Brand Identity Ttamgayt n Twenza yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Press Kit

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Image Credits: Image #1: Designer Fengnan Lin,2019.