Niuniu Western Food Agbur n Wexxam n Umeṭṭeɛ by Mingbin Yang

Niuniu Western Food Agbur n Wexxam n Umeṭṭeɛ by Mingbin Yang is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan Competition Category.

LbrunzAgensu· 2021

Niuniu Western Food Agbur n Wexxam n Umeṭṭeɛ

by Mingbin Yang

Client: Niuniu Western Food

Tarbaḥt A' Design Award n Lbrunz Winner in Agensu Category

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Colors

The Design

About Niuniu Western Food Agbur n Wexxam n Umeṭṭeɛ

Aɣawas: Niuniu Western Food d agbur n wexxam n umeṭṭeɛ yesɛan 400 lmitr ameṛbuɛ. Aslugen isseqdac anagraw n yiniten n tmarka srid deg tallunt. Awraɣ-uzegzaw (orange), ini agejdan n tmarka, yemlal akked uzuzagi n wakal d ubeḥri n igenni i d-yekkan seg tabiɛt. Aɣawas n yiniten yessefham asqad i tebbuḍt tabaɣurt s wesnasal amdiḍ afessas gar-asen. Aẓekka n uɣrabu (mural) yesseqdac tiglisin i d-yettbanen am tin n warrac akken ad d-yesfeṣṣel tawlaft n twacult i d-yeɫḍan aqcic n tmarka. Iswiren yesseqdac paint, azref, adɣaɣ akked ukajji. Aslugen-a yettwaslugen akken ad yebbi ɣer ssuma n uɛemmar iweznen.

The Recognition

About the Tarbaḥt A' Design Award n Lbrunz

Niuniu Western Food Agbur n Wexxam n Umeṭṭeɛ d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Niuniu Western Food Agbur n Wexxam n Umeṭṭeɛ ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Niuniu Western Food Agbur n Wexxam n Umeṭṭeɛ yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Re-enhance the concept of reverence for the natural world; show the brand color system more nakedly, and easily interact and dialogue with us in a more direct way. The orange in the space is the main color of NIU NIU WESTERN FOOD. It blends with the earth gray and sky blue in nature. It touches our resonance with visual senses, and once again speaks for the awe of nature.
Dimensions & Packaging: 400sqm
Tags: Naturally, brand identity
Production Technology: Paint, metal, stone, tile.
Design Challenge: Investment cost is limited.
Research: The practice of brand culture and visualization system in space.
Inspiration: The most three-dimensional layers and the most beautiful colors all come from the natural world, and a variety of rich elements form different emotional expressions, which please our mood.
Project Duration: The project started in May 2020 in Foshan and finished in December 2020 in Jiangmen.
Operation Flow: The wall uses pure childlike strokes to create a family portrait of "Niu Niu". The brand new visual IP image brings us here, meets here, and party here...
Team Members: MINGBIN YANG, RUIBAO ZENG&HONIDEA DESIGN LAB.
Image Credits: HONIDEA&NIU NIU WESTERN FOOD