Beimu Agens n Hanut Amenzu by Huson is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan Competition Category.

LbrunzAgensu· 2021

Beimu Agens n Hanut Amenzu

by Huson

Client: Beimu Home

Tarbaḥt A' Design Award n Lbrunz Winner in Agensu Category

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Verified Award Winner

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Colors

The Design

About Beimu Agens n Hanut Amenzu

Beimu d agens n hanut amenzu deg Dongguan, Tacinwat, yesduklen 800 n lmitrat imrebbaɛ. Aslugen-agi yessenqas asfaylu n lɣella yerna yesnerni tallunt s yiman-is, s wakka inebgawen ttwaṭṭfen s wudem n wagens. Uzur n dat yettwagzem ɣer yiblaḍen aberkan d umellal s izirig ifessasen. Ɣer tama n tcaṛt n tmagit n tmerkant, teldi-d ṭṭaq yiwet n 3.3 lmitrat imrebbaɛ, yettarran-d timẓri gar taggara n daxel akked berra. Aberkan d uzeggaɣ sduklen-d abrid aleqqaq i yesduklen tanezmert n umuddu. Tibblaḍin d yikersiyen s tuɣzam yemgaraden ttakken kra n yisuraf i temlilit, i usteɛfu akked udiwenni.

The Recognition

About the Tarbaḥt A' Design Award n Lbrunz

Beimu Agens n Hanut Amenzu d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Beimu Agens n Hanut Amenzu ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Beimu Agens n Hanut Amenzu yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy.

The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form
Dimensions & Packaging: The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
Tags: Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
Production Technology: designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.
Design Challenge: Symbol and spirit communication of brand building
Research: the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
Inspiration: Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
Project Duration: The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
Operation Flow: How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking.
Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents.
Team Members: HUSON
Zhou Yanjie
Yi Yongxian
Lin Wuyuan
Ye Bohui
Tang Xiaobo
Image Credits: Picture#0000：photographer Ouyang yun,2020
Picture#0001：photographer Ouyang yun,2020
Picture#0002：photographer Ouyang yun,2020
Picture#0003：photographer Ouyang yun,2020
Picture#0004：photographer Ouyang yun,2020