Lfeṭṭa Unuɣ · 2021
Lunema Specimen Adlis n Tsefsit
by Paul Robb
- Tarbaḥt A' Design Award n Lfeṭṭa 2021 in Unuɣ
- CLIENT: Salt & Pepper
- Estimated Number of Design Views: 44,847
- Verification code 26203AE601 · Verify this award
Colors
About Lunema Specimen Adlis n Tsefsit
Lunema d tasefsit tazayezt tatrart neo-grotesque sans serif s yimgizen umseɣnin iǧehden. Tawacult n tsefsit tamuslit i yezmer ad teqqim ɣef wakud, ticki tetthisi-d mazal-itt tatrart d tusligt. Yal asekkil yettwabna s uɣilif ameqqran iwakken ad yeqqim yettwaɣran deg teɣzanin meṛṛa s lebɣi n yink traps igejdanen. 10 n tezunin akk ɣurent tagrumma Latin teqqnet n yisekkilen s talɣiwin niḍen d ligatures.
About the Tarbaḥt A' Design Award n Lfeṭṭa
Lunema Specimen Adlis n Tsefsit d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Lunema Specimen Adlis n Tsefsit ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. The font to be highly legible in smaller point sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
- Dimensions & Packaging
- The font is produced in 10 weights and styles
- Tags
- Type design, font
- Production Technology
- Typeface realized in Glyphs
- Design Challenge
- The challenge was to create a stylish modern font with sweeping forms that were and covered problems when used in smaller point sizes but create distinctive stylish forms.
- Research
- We studied early and late 1900 century san serif fonts, used in high volume printing runs where a problem of legibility was defined by the print process.
- Inspiration
- The design was inspired by 1900 century san serif typeface used in telephone books. The design uses modern and generous stylish glyph forms allowing the font to be used both in smaller point sizes and at large point sizes to create an original branding typeface.
- Project Duration
- The project began in July 2020 with the commercial license released by Monotype in December 2020
- Operation Flow
- The commercial font is used primarily by branding and communications design
- Image Credits
- @ Salt & pepper Studio / Paul Henry Robb
