Self Help Graphics and Art Tasuqilt n twenza by David Jimenez is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
LbrunzUnuɣ· 2021
Self Help Graphics and Art Tasuqilt n twenza
Client: David Jimenez
Tarbaḥt A' Design Award n Lbrunz Winner in Unuɣ Category
Verified Award Winner
Verify Award Status for #117221The Design
About Self Help Graphics and Art Tasuqilt n twenza
Self Help Graphics and Art d asenfar n uleqqem n twenza i yiwen wammas n tẓuri tadamsant deg East Los Angeles. Talɣut tamaynut tesken azal, tagnit, akked umezruy n wammas, i d-ifɣen seg twenza tadelsant akked tezmert tasertant n yimeẓẓuɣen n Chicana, Chicano, akked Latinx. Askar n tgejda n tira n Aztec akked Maya isswehha ɣer tsekla n tira taxarrayt tudmawant akked tugna n twenza. Tugna n twenza tettwakkes s ulala ɣef ttexta n MDF, tettwasiggel s tira taɣennanit akken a s-yernu tissawt. Tiferrayin ttwasiggelent s tira taɣennanit s ufus akken ad qadrent amezruy n usiggel n wammas.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Self Help Graphics and Art Tasuqilt n twenza d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Self Help Graphics and Art Tasuqilt n twenza ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Self Help Graphics and Art Tasuqilt n twenza yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
- Dimensions & Packaging
- Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress. - Tags
- Grid, Geometric, Typeface, Typographic
- Production Technology
- The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
- Design Challenge
- Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art. - Research
- Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
- Inspiration
- Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
- Project Duration
- Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
- Team Members
- David Jimenez
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