Three Emotions Tawuri Tagejdant: Timgirit n Trademark by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
UzzalUnuɣ· 2021
Three Emotions Tawuri Tagejdant: Timgirit n Trademark
Client: NPO Hansen's Disease Sanatoria World Heritage Promotion Council
Tarbaḥt A' Design Award n Uzzal Winner in Unuɣ Category
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About Three Emotions Tawuri Tagejdant: Timgirit n Trademark
Aḍris n Tektabt: Kraḍ n Timektayin d timgirit n trademark i d-yettwaxedmen i temsulta ur nesɛi ttmenna deg Japan. Tamsulta-agi teqqar akken ad ternu tikeltin n Hansen ɣer Umuɣ n Umidahen n Umaḍal n UNESCO. Askasi-agi yesdukkel kraḍ n tugniwin i d-yessawḍen aḥbib, tuɣzi akked usirem. Iqemmumen n yal tugna ttwaselken deg tesga n uglugel, iwakken ad d-idmeɛ ula d asekkil H. Aglugel-agi yettmeslay-d ɣef uglugel n tidet i d-yettwabnan deg tegzirt anda llan sin n texxamin n uɛlaj. Timkanit n 594 s 841 tismilmin ttwaseknent deg tinezduɣin, tinezduɣin n warrac akked tesbisbisin.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
Three Emotions Tawuri Tagejdant: Timgirit n Trademark d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Three Emotions Tawuri Tagejdant: Timgirit n Trademark ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
- Dimensions & Packaging
- Poster: Width 594mm x Height 841mm
- Tags
- leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
- Production Technology
- First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
- Design Challenge
- To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
- Research
- The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
- Inspiration
- Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
- Project Duration
- This logo was released in May 2019, updated in April 2020.
- Operation Flow
- Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
- Patents
- Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
- Team Members
- Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa - Image Credits
- Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.
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