Timing Sauce Timing Sauce sɣur Wai Ching Chan

Timing Sauce Timing Sauce sɣur Wai Ching Chan d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2022

Timing Sauce Timing Sauce

sɣur Wai Ching Chan

Amsaɣ: Timing Sauce

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #118426

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Timing Sauce Timing Sauce

Timing Sauce d aselkem n ugezdur i d-yettwaxedmen i umsenfar n tẓewwiqin (sauces). Ccɣel-a yezmer ɣef yisem n umaruz amaynut, ilugan (logo), aḍfar (packaging) akked ugbur n uzenzi. Isem aqbuṛ yeqqen ɣer pasta, ur yemṣada ara akked ifarisen yettwazenzen, daymi yettwafren isem amaynut. Ilugan yesseqdac tiskilin tuffirin i d-yettbeggin taẓewwiqt d udem yeẓẓulen. Anadi ɣef initen d nutni i gseknen tanila n initen, aṭas n ikatalen n initen i yettwarnan i wakken ad d-awin lferḥ akked lḥirs i tuwwecti. Tabelluḍin ttwasegzent ɣef PVC ibarik yesɛan tafat, ttwaxedment s tlata n leqyasen i tqermuḍin n 120, 150 akked 180 mililiter.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Timing Sauce Timing Sauce d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Timing Sauce Timing Sauce ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Tigejdiwin & Akemmus: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tibzimin: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Tasnakta n Ufares: Label Material: PVC gloss label waterproof
Asewḥel n Usnulfu: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Anadi: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Aseḥbiber: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Tanzagt n Usenfar: Hong Kong