Moose Piss Asaru n Uselɣu s Uḥerrek by Bruno Cintra

Moose Piss Asaru n Uselɣu s Uḥerrek by Bruno Cintra is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Ddheb in Afeṣṣel n Usaru, Avidyu d Usmussu Competition Category.

DdhebAsaru· 2021

Moose Piss Asaru n Uselɣu s Uḥerrek

by Bruno Cintra

Client: Hermoso Compadre

Tarbaḥt A' Design Award n Ddheb Winner in Asaru Category

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Colors

The Design

About Moose Piss Asaru n Uselɣu s Uḥerrek

Moose Piss d asaru n uḥerrek n uselɣu i d-yettwaxedmen d aḥric agejdan n temhelt n usenker n tbirt. Asaru-a n uḥerrek yewweḍ 40 n tesinin, iteddu s 12 n tugniwin deg tasint, yerna yettwaxdem s tneqqit n 4K. Yettwasdukel usuneɣ s ufus akked tunuɣt d uklaɣ umḍin, yerna ttwasqedcen yiseɣẓanen n tunuɣt i usuddes akked useggem n yimesli. Yettwafren uɣanib acaɛfi d uceyyeɛ akken ad yemṣada d yixef n tmarka n tbirt. Iferdisen n ugama beddlen udem-nsen akken ad yebnu umaḍal asurili. Asaru-a n uḥerrek yettwaheyya i tvidyutin n internet akked yisɣunen n yiẓeḍwan inmettiyen.

The Recognition

About the Tarbaḥt A' Design Award n Ddheb

Moose Piss Asaru n Uselɣu s Uḥerrek d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Moose Piss Asaru n Uselɣu s Uḥerrek ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition.
Dimensions & Packaging: A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
Tags: Beer, Animation, Illustration, design, modern.
Production Technology: Manual draw and graphic software like Photoshop, After Affects and Audition.
Design Challenge: Choose a style that matches the product's proposal.
Research: I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
Inspiration: I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
Project Duration: 2 months.
Operation Flow: it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
Patents: No patents.
Team Members: Bruno Cintra
Image Credits: No copyrights.