Save Calendar Tawuri tagejdant: Tugna n uwitay by Mengjia Li is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
LfeṭṭaUnuɣ· 2021
Save Calendar Tawuri tagejdant: Tugna n uwitay
by Mengjia Li
Client: Northeastern University
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Unuɣ Category
Verified Award Winner
Verify Award Status for #119152The Design
About Save Calendar Tawuri tagejdant: Tugna n uwitay
Save Calendar d agzul n tugniwin i yețwaxedmen i uwitay ɣef usentel n usṭṭef n učči. Tugniwin skanent iger n tfellaḥt deg ṛebɛa n tsemhuyin: tafsut, anebdu, amwan d tagrest. Initen țțbeddilen akked yal tasemhuyt, ihi ṛebɛa n tallitin shel a tent-nferr. Tacekkilt tayemsalt s uɣanib acinwi tefka i tugniwin udem atrar. Talɣut ɣef waggur d tsemhuyt tettwaɣ deg ixef n yal tferkit. Tugniwin țțwaxedment s useqdec n useɣzan n uselkim yerna țțwasṭṭbeɛent s 800 ɣef 800 milimitrat. Agzul iskanen amahil aqehhar n yifellaḥen yerna d asmekti i medden akken ad qadren učči.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Save Calendar Tawuri tagejdant: Tugna n uwitay d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Save Calendar Tawuri tagejdant: Tugna n uwitay ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
- Dimensions & Packaging
- Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
- Tags
- Economy, field, seasons change, illustration design, Chinese style
- Production Technology
- Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
- Design Challenge
- The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
- Research
- Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
- Inspiration
- It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
- Project Duration
- In Shenyang, a major agricultural product producing province, in 2020 .
- Operation Flow
- This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
- Team Members
- Art Director: Huo Kai, designer: Li Mengjia
- Image Credits
- Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020
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