Lbrunz Unuɣ · 2021
Beat Coffee Aslugen n Tmagit n Wemtiweg
- Tarbaḥt A' Design Award n Lbrunz 2021 in Unuɣ
- CLIENT: Beat Coffee
- Estimated Number of Design Views: 10,289
- Verification code 51458B8E05 · Verify this award
Colors
About Beat Coffee Aslugen n Tmagit n Wemtiweg
Beat Coffee d aslugen n tmagit d usnas n uwjeb (packaging) i tmurset n lqahwa. Aslugen amaynut yebda s tegzem n tsuqqilt, tamuyat n wid inig-is akked twennaḍt n imsaɣen, ayen i d-yefkan tirrugza n tmagit d wemḍan-is. Amḍan-agi yettbeggin-it uzwir Serious Fun Coffee (Lqahwa n Uɣellay Aẓṛur), ideg yettwaselken ṣṣut n tmagit yerna-t s uqerru n uḍfaṛ, umuzik d lqahwa. Ṣṣut n bab n tmurset yettwasqerdec akken ad d-yidir usignu n tmagit. Tikti-agi tettwarr daɣen ɣer teqcict n lqahwa i d-yettwasibgen, tettwahyu s tɣawla tamerniwt (augmented reality). Lmeqsud d asegzi wis inezneq, imsaɣen d wemṣelḥan, aslugen ifazen yerna yeṭṭfen taẓuri n leqbayel.
About the Tarbaḥt A' Design Award n Lbrunz
Beat Coffee Aslugen n Tmagit n Wemtiweg d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Beat Coffee Aslugen n Tmagit n Wemtiweg ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Beat Coffee Aslugen n Tmagit n Wemtiweg yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Press Kit
- Unique Properties
- The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Dimensions & Packaging
- Coffee bag printed,
- Tags
- brand, print, animation, audio design, social media
- Production Technology
- Augmented Reality
- Design Challenge
- To create a customer focused fun brand clarity that was also in line with the principals that the company held.
- Research
- A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
- Inspiration
- The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Project Duration
- 3-6 months
- Operation Flow
- We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
