LendMe Tamagit n Tikta n Umagrad sɣur Ruis Vargas

LendMe Tamagit n Tikta n Umagrad sɣur Ruis Vargas d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2021

LendMe Tamagit n Tikta n Umagrad

sɣur Ruis Vargas

Amsaɣ: Laika

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

12,688

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #119666

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef LendMe Tamagit n Tikta n Umagrad

Isem n Tikta: LendMe d tamagit n umagrad i d-ttwaxedmen i tkebbanit i ixeddmen deg wesqamu n leqrun n ihi. Alugu isseqdac tuɣtast tavinit i d-yettbeggin ɣer tenwal tisin i imcabin gar-asent, ayen i d-yessawaḍen ɣer tikta tusnakt akked tuddza n tikli-sin gar tkebbanit d imsaɣen-is. Aẓawan n yiniten yesɛa asnerni yemgaraden, s uzuran d taɣellist, s wumeɣrad d wazgzaw d izuran ipeddun i yizen d yinaḍfaren yemgaraden. Iseqdacen ttɛeddin sɣur tikarḍiwin n tkebbanit, tibewwaḍin n tira, aveggen unagraw akked tafelwit n tafat n webrid.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

LendMe Tamagit n Tikta n Umagrad d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. LendMe Tamagit n Tikta n Umagrad ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Tigejdiwin & Akemmus: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Tibzimin: Brand, logotype, illustration, visual identity, Laika Design
Tasnakta n Ufares: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Asewḥel n Usnulfu: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Anadi: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Aseḥbiber: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Tanzagt n Usenfar: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Tanila n Umahil: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Ibrivan: Laika Design
Igmamen n Terbaɛt: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Imsuren n Tugniwin: Laika Design