Let Parents Stay Tawwurt n Imawlan by Yu Chen is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
LbrunzUnuɣ· 2021
Let Parents Stay Tawwurt n Imawlan
by Yu Chen
Client: Hubei University of Technology
Tarbaḥt A' Design Award n Lbrunz Winner in Unuɣ Category
Verified Award Winner
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About Let Parents Stay Tawwurt n Imawlan
Aḍris-agi n tira d Han Embroidery i d-yekkan seg tergagt tuqbuṛt, yettwaxelqen akken ad yeɛiwen taddart iɛnan lexṣas. Taddart n Jinling tesɛa ugar n sin alaf n warrac ttwaǧǧan sɣur imawlan-nsen ur nesɛi lweqt, aṭas seg imezdaɣ-is zemren ad xedmen Han Embroidery s ufus. Lselɛat n tergagt n temdint ttuzenzent cwiṭ imi leckalat-nsent ur beddlen ara aṭas segmi d-ilul umeslay-agi seg meyya n iseggasen. Icaren n tergagt aqbuṛ ttwakksen syen ttwabnan tikkelt-nniḍen s wudem n tira tatrart, lexṣas n taddart tettxeddim s ufus akken ad tesnulfu tiḥerfiyin. Awal-agi yebna akken ad d-yekkes idrimen i lexṣas, syen ad ijbed taẓuri-agi ɣer sdat s wawal n uwennit asirem.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Let Parents Stay Tawwurt n Imawlan d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Let Parents Stay Tawwurt n Imawlan ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Let Parents Stay Tawwurt n Imawlan yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
- Dimensions & Packaging
- Han Embroidery
- Tags
- Han Embroidery, Embroidery, Typeface, Pattern, Visual
- Production Technology
- Han Embroidery
- Design Challenge
- Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
- Research
- Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
- Inspiration
- In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
- Patents
- Yu Chen
- Team Members
- Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding - Image Credits
- Yu Chen
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