Nanxiang Incity Primary Function: Anagraw uɛeqqal aẓuran sɣur Zesion Design

Nanxiang Incity Primary Function: Anagraw uɛeqqal aẓuran sɣur Zesion Design d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2021

Nanxiang Incity Primary Function: Anagraw uɛeqqal aẓuran

sɣur Zesion Design

Amsaɣ: Zesion Design

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

17,915

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #119978

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Nanxiang Incity Primary Function: Anagraw uɛeqqal aẓuran

Nanxiang Incity d anagraw uɛeqqal aẓuran i yettwaxedmen i yiwet n texxamt n tɣawsa deg Shanghai. Aɣawas yerra ddaw waḍris ɣef yidles adigan n Nanxiang, tamnaḍt yettwassnen s yigudar akked ivumiten n ṛṛuḥ, yerra talɣa n yigudar i yettafgen s tyugiwin d tugniwin uɛeqqal timeryas. Imniren n leṭṭaq akked tebdart n imsijjay ttwaḥerrsen deg tewwura n ususru anuddiran d isuraf anida ttemyagaren imsezgen. Aselɣu s tsiba tamellalt yettwaseqdac ɣef teftaḍ n tafat, s wakka aḍris d isenniḍen ttqqimen d imezziyen. Tiqeṛṛacin yettwaɛellqen sseqdacent tinuqaḍin n usmiḥ n tsist i yemmezgan d ugnisdaxel n texxamt n tɣawsa.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Nanxiang Incity Primary Function: Anagraw uɛeqqal aẓuran d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Nanxiang Incity Primary Function: Anagraw uɛeqqal aẓuran ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Tigejdiwin & Akemmus: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
Tibzimin: Visual Signage,Way finding,VI,Logo,Graphics
Tasnakta n Ufares: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Asewḥel n Usnulfu: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Anadi: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Aseḥbiber: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Tanzagt n Usenfar: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Tanila n Umahil: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Igmamen n Terbaɛt: Jie Zhou