Lbrunz Unuɣ · 2021
Support Small Business Afecṭar
by Min Huei Lu
- Tarbaḥt A' Design Award n Lbrunz 2021 in Unuɣ
- CLIENT: Gong cha
- Estimated Number of Design Views: 21,546
- Verification code 8662EB5FFD · Verify this award
Colors
About Support Small Business Afecṭar
Tugna-agi tettaɛraḍ ad d-tessellel timeṭṭiwyin n uččči tidɣraniyin deg tmetti, tarmit i ḥnan-t aṭas n yemdanen deg wakud n ugzul. Anmesgar yesɛa d iswi ad yessekti tagnit n yemdanen ɣef usemlal n watay d weččči mi ara d-sseɣtin aččči ara awin, yerna ad d-yesken amek i tban tarmit tameqqrant n tuččit. Iswi d asnerni n temlilt akken ad tuɣal d tuzzigt, d tamesnakt, d tameɣrart tafulkint i d-yeslemaden taẓli d tuɣdaṭ n temlilt deg ssuq n tissit tafulkint.
About the Tarbaḥt A' Design Award n Lbrunz
Support Small Business Afecṭar d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Support Small Business Afecṭar ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Support Small Business Afecṭar yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Press Kit
- Unique Properties
- The goal is to make the brand more unique, creative, and high quality that represents the brand's soul and mission in the premium beverage market. During quarantine, many people missed the experience of dining out while many local and mom-and-pop restaurant businesses suffered. Gong cha wants to provoke people’s desire for tea and food pairing when they order a food take out, helping local restaurants while also providing individuals with a great eating experience at home.
- Dimensions & Packaging
- Poster: 8.5"x11"
Instagram: 1080px X 1080px
Facebook/Website Banner: 820 px X 312 px - Tags
- Visual design, illustration, food, drinks, boba tea
- Production Technology
- Designed in Adobe illustration, printed on letter size poster paper. Implemented on all kinds of social media like Facebook, Instagram, and Website.
- Design Challenge
- Gong cha design lab learned that consumers like pairing sweet desserts with tea and pairing food like pizza or noodles with milk tea. The challenge is to showcase many different kinds of food with drinks without overwhelming the audience visually. After a few rounds of sketch and iteration, the best solutions are to use illustration to present different food categories, using real photos to show visual contrast.
- Research
- Gong cha design lab spearheads the design research, ideation, execution, and implementation. The designer started from research articles and blogs online, conducted three 1-on-1 interviews and online surveys, and based on the interview data I learned that many foodies love pairing different kinds of food with different kinds of drinks. A deeper understanding of consumers ' eating habits helps develop the concept for the "Support small business" campaign.
- Inspiration
- Due to the COVID-19 pandemic, many small businesses have had negative monetary impacts. These businesses require support which in-turn supports the local economy. During these unprecedented times, Gong Cha is making an attempt to support the local restaurants in the community.
- Project Duration
- The project started in August 2020 in San Francisco and the "Support Small Business advertising campaign" finished in November 2020 in California.
- Operation Flow
- Gong Cha California collaborates with many local mom-and-pop restaurants as well as local food chain brands like poke-bowl, and Ike's sandwiches in California. The three months "Support small business campaign" poster was posted in all the California stores, local restaurants, and on all the social media platforms.
- Image Credits
- Image #1,2,3,4,5: Photographer: Gong cha USA CA, LLC
Creator: Min Huei Lu ( Gong cha USA CA/ Lead Graphic designer ), Support small business, 2020.
