MG iSmart Agrudem n Unagraw n Telɣut d Usedhu by Star is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Ddheb in Afeṣṣel n Ugrudem, Amyigaw d Tarmit n Useqdac Competition Category.
DdhebAgrudem· 2021
MG iSmart Agrudem n Unagraw n Telɣut d Usedhu
by Star
Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
Tarbaḥt A' Design Award n Ddheb Winner in Agrudem Category
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The Design
About MG iSmart Agrudem n Unagraw n Telɣut d Usedhu
MG iSmart d agrudem n unagraw n telɣut d usedhu yettwaxedmen i tkeṛṛusin n tmarka MG. Agrudem-a yettalel taffɣa ɣer ulzuz amaynut s tifrat tuslibt yebnan ɣef tuqqna, ɣef yimukan n unermis umḍin akked yimalalen imegzan. Anadi d tɣimiyin n usnulfu n tikta akked terbaɛt n tmarka d yimsaɣen deg ulzuzen yettwaḥettmen, mmlen-d abrid i yizirigen n useqdec. Kraḍ n yiktayen n umyigew ttwaxedmen d imudam imezwura, sḍis n tanilin timeẓranin ttwajeṛṛbent send ad tettwafren yiwet n tanila taneggarut ara yettwasnefliyen s telqey. Tikeṛṛusin yesɛan MG iSmart teddunt ass-a deg iberdan n Lhend akked Tayland.
The Recognition
About the Tarbaḥt A' Design Award n Ddheb
MG iSmart Agrudem n Unagraw n Telɣut d Usedhu d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. MG iSmart Agrudem n Unagraw n Telɣut d Usedhu ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019. - Team Members
- Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.
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