Underforest: Select Timagit n tmarka sɣur Yi-Jen Tu

Underforest: Select Timagit n tmarka sɣur Yi-Jen Tu d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2021

Underforest: Select Timagit n tmarka

sɣur Yi-Jen Tu

Amsaɣ: Chiayi Forest District Office - Forestry Bureau

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

44,354

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #121055

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Underforest: Select Timagit n tmarka

Underforest: Select d timagit n tmarka i yettwaxedmen i wufaris n tdamsa n ddaw teẓgi di Taywan. Alugu yebna-d s ukkuẓ n tkuntin tizeggaɣin-tizegzawin i d-imedlen asekkil aṣini n teẓgi yerna d-sbegginent tikti n tɛawent d teẓgi. Azegzaw-azeggaɣ n teẓgi yettmesεal ɣer wuɣbalen n ugama, ma d ureɣ arqaq yettmesεal ɣer wazal n tdamsa. Aɣellaf yesseqdac lkaɣeḍ n simili i tektumt yeqrben ɣer wesɣar yerna yettwakemmel s uḍersi n uleɣwagh n ureɣ arqaq s tzeɣwa. Asdukel n tugniwin d yilugan yemcaraken n uɣellaf ssenqasen izenziyen n usalu yerna ttɛawanen ineɣlafen idiganen n teẓgi.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Underforest: Select Timagit n tmarka d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Underforest: Select Timagit n tmarka ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products.
Tigejdiwin & Akemmus: UNDERFOREST:SELECT GIFT BOX: 270mm x 80mm x 185mm
Tibzimin: #Taiwan #ChiayiForestDistrictOfficeForestryBureau #UNDERFOREST:SELECT #BrandIdentity #UnderForestEconomy #CoexistwithForests #SocialImpact #Sustainableconsumptionawareness
Tasnakta n Ufares: The logo consists of four forest-green triangles, representing the Chinese Character "林 (Forest)." The logo conveys the idea of coexistence with the forests. The packaging uses simili paper to create the sense of touching the woods and is decorated with hot foil stamping in matte gold, which represents "the economic potential in the forests."
Asewḥel n Usnulfu: The concept of "UNDERFOREST:SELECT" integrates three conditions:

A. Be eco-friendly and coexist with the forests
B. Revitalize the agricultural economy
C. Raise the green awareness among the consumers through the brand identity and visual design and change their consumption habits
Anadi: The government started promoting the "Under-forest Economy" because of the favorable climate conditions and the diversity of honey plants in the forest. After thinning, the woods were cut into logs with high carbohydrate content and high lignin. The foresters comply with the rule of not using any pesticides or chemicals in the process of planting. They develop natural and safe under-forest products such as "forest honey," "log-based mushrooms," and "Taiwan jewel orchid." Through "UNDERFOREST:SELECT," the foresters began to understand the idea of branding concept and marketing. The cooperation between the government, the foresters, and the brand "UNDERFOREST:SELECT" promotes the idea that productive economic activity and ecology can co-exist.
Aseḥbiber: For decades, Taiwan's government forbade the logging of primeval forests and encouraged afforestation. However, it is difficult for forest owners to maintain their livelihood through forest management. Thus, in 2020, the Forestry Bureau launched the policy of "Under Forest Economy," with the coexistence of forest ecologies, to let foresters cultivate plants and livestock to increase their income. In 2020, we united with the government around the same goal and put out the brand "UNDERFOREST: SELECT," being of assistance to local foresters in South Taiwan.
Tanzagt n Usenfar: The project started in Taichung, Taiwan in October 2020 and ended in Chiayi, Taiwan, in January 2021. The "UNDERFOREST:SELECT" brand launch event was held in Chiayi Chukou Nature Center on January 22, 2021.
Tanila n Umahil: Our branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy. We shape the brand identity with layers of woods and the silhouettes of the under-forest economy's products as an epitome of the sustainable cycle of life between forest ecologies and economy.
Igmamen n Terbaɛt: Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Design Guidance: MENG-HAN, LIU
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Designer: HSUAN-YING, CHIANG
Designer: CHANG-YU-CHEN
Designer: CHING- YU, YEN
Space Designer: TZU-HAO, KUO