Nu Nu: sswaɛa n tqecwalt sɣur Maziar Mohit and Iman Kimiaei

Nu Nu: sswaɛa n tqecwalt sɣur Maziar Mohit and Iman Kimiaei d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Lḥelya.

LfeṭṭaLḥelya· 2021

Nu Nu: sswaɛa n tqecwalt

sɣur Maziar Mohit and Iman Kimiaei

Amsaɣ: I and M Design

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Lḥelya

31,059

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #121136

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Nu Nu: sswaɛa n tqecwalt

Nu d sswaɛa n tqecwalt s ubidun i yeččuren d aman. Abidun-agi yeṭṭef aman i d-njemɛen seg kra n yiɣbula n waman yețwasuɣenen aṭas deg umaḍal, i yețwasfeḍ s tafat tavyulet. Ifassen izeggaɣen n uqrilik ttḥessin deg waman u qqimen dima ur ttwalin. Alap n ukas n uwzzal isekker-d tafat n LED i yesserɣayen ifassen akken ad d-mmalen akud. Akas isɛa nnig-s taḥjurt n safir yețwaddren, u tabaggust tețwaxdem s wuglim n uzemmur ubarbari. Talɣa-s tettabaɛ leqṣid n tibrint n ndda i yerṣen ɣef tferka. Ini azegza yețțmerni ɣer lebḥer azedgan.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Nu Nu: sswaɛa n tqecwalt d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Nu Nu: sswaɛa n tqecwalt ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The watch dial is filled with water collected from the world's dirtiest water sources.
Within the water-filled dial are the watch's clear acrylic hands (powered by a Swiss Quartz Movement). They stay almost invisible in the water until you touch the watch metal body (which acts as a touch-sensitive switch), then they come to life by directing a beam of light (from an LED) through them. They glow within the murky water to show the time.
Tigejdiwin & Akemmus: Case diameter 38mm, thickness 12mm, strap width 20mm.
Tibzimin: watch, minimal, timepiece, design, unconventional, water, environment,
Tasnakta n Ufares: Domed sapphire glass with an anti-reflective coating on both sides will top the watch 316L High-quality steel case. The strap will be made of all-natural, cruelty-free cactus leather with a magnetic clasp. The polluted water inside the dial will be sterilized using UV. Swiss Quartz Movement.
Asewḥel n Usnulfu: The biggest challenge for us was to design a conversation piece that would elegantly convey our message. We want to talk about water pollution without actually talking about it.
Anadi: We started with a simple question: How can we attract people's attention to a subject matter that they prefer to ignore? We did some research and talked to few experts in the fields of psychology and human behaviour. We found out that the best way to gain someone's attention is to arouse their curiosity. People tend to remember the answers better if they are the ones asking the questions. We designed Nu to be a conversation piece, an object to intrigue.
Aseḥbiber: Nu was born out of our concern for the environment; we aimed to attract people's attention to water pollution and the fact that time is running out for all of us to do something about it.
The morning dew inspired Nu's design. Like a water droplet on top of a leaf, the watch sits on top of the strap; the body shape follows the droplet's contour, and the pristine ocean inspired the blue colour.
Tanzagt n Usenfar: The project started in December 2020 in Toronto and finished in February 2021 in Krakow.
Tanila n Umahil: The watch's hands are made from clear acrylic, and they are submerged in water; the refractive index of clear acrylic is close to that of water, making the hands look almost invisible. To see the time, the user touches the watch metal body. The body acts as a touch-sensitive switch for the LED, located at the base of both watch hands; it will light up, illuminating the hands.
Igmamen n Terbaɛt: Maziar Mohit
Iman Kimiaei
Imsuren n Tugniwin: Image #1 : 3D Artist Iman Kimiaei, NU Image 01, 2021
Image #2 : 3D Artist Iman Kimiaei, NU Image 02, 2021
Image #3 : 3D Artist Iman Kimiaei, NU Image 03, 2021
Image #4 : 3D Artist Iman Kimiaei, NU Image 04, 2021
Image #5 : 3D Artist Iman Kimiaei, NU Image 05, 2021