Irrational Slice Asfaylu n Talɣut by Lu Zhao, Ruhe Zhang and Qi Wang is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
LbrunzUnuɣ· 2021
Irrational Slice Asfaylu n Talɣut
by Lu Zhao, Ruhe Zhang and Qi Wang
Tarbaḥt A' Design Award n Lbrunz Winner in Unuɣ Category
Verified Award Winner
Verify Award Status for #121420The Design
About Irrational Slice Asfaylu n Talɣut
Irrational Slice d asenfar n usfaylu n talɣut i d-ițbeggin isefka n unadi deg tallunt tekressit (three-dimensional). Isefka-yagi usan-d seg usirem n tmusni yesteqqasen gar uḥkam n umdan d uḥkam n tmacint. Talugit tekressit tebna s wesnas ɣer tbeddiwt n izuran n uḥulfu n ustay. Aseɣzan n tɣellist tbeggint (augmented reality) yețțaǧǧa talugit-nni a d-tban ticki yeslek uneɣmis yețwasekden. Imesnayen (viewers) zemren ad srewlen talugit, ad zuɣren neɣ ad ssidmen s uḍad iwakken ad ɣren talɣut seg waṭas n tuɣac. Amur ameqqran n usenfar-agi, ad d-issnen tibrat tijdidin n uwzen d unuqel n telɣut.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Irrational Slice Asfaylu n Talɣut d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Irrational Slice Asfaylu n Talɣut ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Irrational Slice Asfaylu n Talɣut yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
- Tags
- Information Design, Information Visualization, AR, 3D, Poster
- Production Technology
- Multimedia
- Design Challenge
- The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.
- Research
- The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.
- Inspiration
- Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.
- Project Duration
- The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.
- Operation Flow
- By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.
- Team Members
- Lu Zhao
Ruhe Zhang
Qi Wang
Xiaoying Li
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