Tinkoff Investment Tafeṛṛant n Tesɣunt: Tavidyut n Uselɣu by Egor Maraev is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Usaru, Avidyu d Usmussu Competition Category.
LbrunzAsaru· 2022
Tinkoff Investment Tafeṛṛant n Tesɣunt: Tavidyut n Uselɣu
by Egor Maraev
Client: Blaster Studio
Tarbaḥt A' Design Award n Lbrunz Winner in Asaru Category
Verified Award Winner
Verify Award Status for #122056The Design
About Tinkoff Investment Tafeṛṛant n Tesɣunt: Tavidyut n Uselɣu
Aḍris n Tektabt: Tinkoff Investment d tavidyut n uselɣu n tlata n tesnat n tesdatin i yiwet n tanafut n usestenu n lbanka. Tavidyut-agi tesskan-d George Washington d anaẓur agejdan. Yeqqim ɣef usku ancal yečč pizza, yeɛya yerna yesɛa lekyaf, yerna yebedd-d ɣef yedrimen. Tugna-agi ur nelli d tamagit tettawi-d tikti tagejdant, ara d-yinin belli lecɣal ilaq ad ttwaḥerzen s telqey yerna ad ttwaselḍen ad xedmen. Tamsislit tesdukel gar animation cel akked cutout animation, mgabren-t s usemsel amitel. Tavidyut-agi tettwaskan aṭas d preroll uqbel tividyutin srid s tuqqna, tewweḍ ɣer ugimeṛ yettwaḍmnen ameqqran n usnifel.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Tinkoff Investment Tafeṛṛant n Tesɣunt: Tavidyut n Uselɣu d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Tinkoff Investment Tafeṛṛant n Tesɣunt: Tavidyut n Uselɣu ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Tinkoff Investment Tafeṛṛant n Tesɣunt: Tavidyut n Uselɣu yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - Dimensions & Packaging
- 30 seconds duration
- Tags
- video, 2d animation, animation, character, advertising video
- Production Technology
- Cel animation, cutout animation, Adobe After Effects compositing
- Inspiration
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section. - Project Duration
- Project started and ended in September 2020, it was targeted to russian internet audience.
- Operation Flow
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
- Team Members
- Blaster animation team
Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin
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