BD's Hype Tribe Asali n Wagens n Lbiru sɣur DB and B Pte Ltd

BD's Hype Tribe Asali n Wagens n Lbiru sɣur DB and B Pte Ltd d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.

DdhebAgensu· 2021

BD's Hype Tribe Asali n Wagens n Lbiru

sɣur DB and B Pte Ltd

Amsaɣ: DB and B Pte Ltd

Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Agensu

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #122119

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

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Afeṣṣel

Ɣef BD's Hype Tribe Asali n Wagens n Lbiru

Hype Tribe n BD d agens n lbiru yellan ɣef sin n leǧwahi n yiwet n lbaṭima di Singapur. Asali-a yesdukkel aṭas n yiḥricen n umahil deg yiwen n wadeg icerken i tmezdagnut. Tamnaḍt n usnubget, timnaḍin n lqahwa n umahil icerken akked yigmamen n umahil, qqnen s yiwet n tikli tabaḍnit ur nettḥebbis. Yiwet n tamnaḍt n lqahwa tekka-d seg usentel n berra, tettmuddu tawennaḍt n talwit d lehna. Iferdisen n ṣṣut yettwaɛellqen sennig wadeg ttaken-d aḥulfu n tazzla. Asɣar d yimɣan izegzawen ddukklen akken ad d-awin iferdisen n ugama ɣer daxel. Tarrayt n beṭṭu n ṭṭwabel tettɛawan ɣef useqdec iwatan n wadeg n leǧiha.

Asmekti

Ɣef Tarbaḥt A' Design Award n Ddheb

BD's Hype Tribe Asali n Wagens n Lbiru d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. BD's Hype Tribe Asali n Wagens n Lbiru ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
Tibzimin: Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
Asewḥel n Usnulfu: Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
Anadi: The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys.
Aseḥbiber: Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
Tanzagt n Usenfar: The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.

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