Happetsy Timagit n tneɣmast sɣur Anamarija Leljak d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LfeṭṭaUnuɣ· 2021
Happetsy Timagit n tneɣmast
sɣur Anamarija Leljak
Amsaɣ: Happetsy
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #122375Afeṣṣel
Ɣef Happetsy Timagit n tneɣmast
Happetsy d timagit n tneɣmast i yettwaxedmen i yiwet n tkebbanit n yifارذ n lḥayawanat n uxxam. Aɣawas-a yesdukkul aɣanib aqbur retro d minimalizm amaynut. Ṭṭbiɛa retro tettwabeggen-d s tegzemt n yiniten, s tira n ufus, akked yisunan n tenqiḍin timeqqranin. Aḥeddad amcebbaq, imukan yeldin, akked uɣanib n usekkil sans serif rennun-d aḥsas amaynut d azedgan. Alugu yesdukkul unuɣ n umcic d yiwen n uqjun akked ukelweḍ, t:alɣa yeqqnen ɣer tnezmert d laman. Akk unuɣen ttwaxedmen d ivikturen yerna ttwafkan-d s yiniten RGB, CMYK, akked Pantone i wakken ad d-iban umeslek yemṣadan deg akk allalen.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Happetsy Timagit n tneɣmast d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Happetsy Timagit n tneɣmast ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
- Tigejdiwin & Akemmus
- Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
- Tibzimin
- Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
- Tasnakta n Ufares
- All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
- Asewḥel n Usnulfu
- Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
- Anadi
- Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
- Aseḥbiber
- The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions - Tanzagt n Usenfar
- The project started in March 2019 and finished in May 2019 in Denmark.
- Tanila n Umahil
- The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
- Imsuren n Tugniwin
- Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.
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