Lavazza MilkUp Amseggem n uɣu by Florian Seidl is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Yillalen n Uxxam Competition Category.
LfeṭṭaAllal n Uxxam· 2021
Lavazza MilkUp Amseggem n uɣu
Client: Lavazza
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Allal n Uxxam Category
Verified Award Winner
Verify Award Status for #123046The Design
About Lavazza MilkUp Amseggem n uɣu
MilkUp ad k-yeǧǧ ad tɛejbeḍ cappuccino n Ṭelyan ameɣbun deg wexxam-ik. Yehegga-d iberden imgaraden s lhis akked tifrat s useqdec n useddu amaɣnaṭisi. Agedhri-nnes azideg yettwabna s iferdisen izurifen, ilunen, akked ifsusanen s igemmaḍ akked izegrar n tɣara ɛlayen. Taqeffalt "ḥbes d kemmel" teṭṭusaɣal s tafat seg deffir tettwalqeḍ s wudem aziran s teftilet tulint. Tizbuḍt tettwabna s Inox ur tesɛi ara iferdisen imusin deg lɣaci-nnes. Tifses ad tettwasfeḍ s ufus neɣ deg umeẓẓeg n teqbuɛin. Tesɛa ticraḍ d tifessasin i yiswiyen adday d ameqqran deg lɣaci-nnes akked tenza ergonomic. Amuski yesɛa tallunt n usekṛer tusligt ɣef uqerruy n uqbulu.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Lavazza MilkUp Amseggem n uɣu d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Lavazza MilkUp Amseggem n uɣu ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- MilkUp lets you enjoy authentic Italian cappuccino at home. Quietly and efficiently preparing different recipes using magnetic induction.
The backlit stop&go button is emphasized visually by a coloured ring. The jug is made from brushed INOX and has no internal moving parts. This makes it easy to clean by hand or in the dishwasher. It has clear marks for minimum and maximum levels on the inside and an ergonomic handle. The whisk has a dedicated storage area on top of the lid. - Dimensions & Packaging
- Dimensions: 205mm / 130mm / 230mm
Weight: 0,9kg
Minimum milk capacity 60 ml
Maximum capacity for milk frothing 120 ml
Maximum capacity for milk heating 180 ml
Removable parts are dishwasher safe
Power 500 W
Voltage 220-240
Frequency 50-60 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet. - Tags
- Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother
- Production Technology
- main shell: plastic (ABS), textured and glossy finishing.
logo: pad printed
jug: brushed stainless steel
silicone rubber feet - Design Challenge
- Extremely short development time.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Inspiration
- The product was designed in-house as an integral part of the Lavazza A MODO MIO product line. The elegant design is composed of bold, colourful, and simple elements with high-quality surfacing and materials. The external shell has a prominent colour split that lowers the perceived height of the product. Rear ventilation slots integrate a horizontal theme that can be found on many Lavazza products. The modern look and adds a special touch to any kitchen.
- Project Duration
- The project was designed in Turin, Italy. The complete product development process took about 10 months.
- Operation Flow
- MilkUp is designed for a simple and intuitive user interaction. To use the frother simply insert the whisk in the center of the jug. Then add the milk so that it at least covers the minimum mark. Place the jug in the base unit and close the lid to avoid any splashes. Now press the button on the front of the base to start frothing. If you want to froth milk without heating it then you can press and hold the button for three seconds. The frothing cycle takes about a minute and a half after which it will stop automatically and sound two beeps. After that simply pour the frothed milk for a truly delicious cappuccino or latte.
- Team Members
- Florian Seidl
- Image Credits
- Lavazza
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