Xphere Aselway n twennaḍt n tmagit n tkebbanit sɣur Yibang Design and Xiner Zheng

Xphere Aselway n twennaḍt n tmagit n tkebbanit sɣur Yibang Design and Xiner Zheng d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2021

Xphere Aselway n twennaḍt n tmagit n tkebbanit

sɣur Yibang Design and Xiner Zheng

Amsaɣ: Yibang

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #123091

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Xphere Aselway n twennaḍt n tmagit n tkebbanit

Xphere d asuneɣ n tmagit n tkebbanit i d-ittwaxedmen i tmagit Rongxing. Isem Xphere yekka-d seg isem n tmagit tacinwit Rongxing, yeɛni "tafeqqiqt itembaḥen". Tamagit-agi tesdukkel talɣa n usentel n uɣmis acinwa akked wamek yettwabder s taglizit deg yiwet n tutlayt tamsekant. Tacreḍt tebna ɣef tɣimit n itri, tugna-yagi yettwasekcem ɣef sin n yiḍrisen, s taɛrabt d taglizit. Ini ittensen s tissas, akked tugniwin ijerrden, sḥerrcen ppac n ufaris ɛlayen. Ismal ittwasiggzen ttusnulfun s waṭas n usebter aḥerṛus, ma d takarḍa n usmekti d takarḍa n tanemmirt zeddigent s useqdec n usentel yettwasekcem s tuɣmas.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Xphere Aselway n twennaḍt n tmagit n tkebbanit d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Xphere Aselway n twennaḍt n tmagit n tkebbanit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Tigejdiwin & Akemmus: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tibzimin: Xphere, Visual Identity, Commercial, Branding
Tasnakta n Ufares: Adobe Photoshop, Illustration, and InDesign.
Asewḥel n Usnulfu: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Anadi: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Aseḥbiber: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Tanzagt n Usenfar: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Tanila n Umahil: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Igmamen n Terbaɛt: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Imsuren n Tugniwin: Yibang