Firefly Songling Volunteer Timagit n Trademark by Jiayi Lu and Li Peng is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
LbrunzUnuɣ· 2021
Firefly Songling Volunteer Timagit n Trademark
Client: Firefly Songling Volunteer
Tarbaḥt A' Design Award n Lbrunz Winner in Unuɣ Category
Verified Award Winner
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About Firefly Songling Volunteer Timagit n Trademark
Firefly Songling Volunteer d timagit n trademark i d-yettwaxlaqen i tuddsa n umahil n uttar deg temnaḍt n Songling, Wujiang, Suzhou, Tamurt n Ccinwa. Alugu-agi yebna ɣef tugna n "firefly" (yir-tissit itturzin) s ifrax yeldin, yellan d asenkad ɣer twennaḍt takutcanit tadigant akked yimttarawen i d-ittɛawanen s ufus asusem. Talɣa taḥerfit akked tatrart tebɣa ad tjebbed lwelha n imezyanen. Timagit-agi tettwasqedec deg tsuqilt tunṣibt, azeṭṭa akked usebrek s tsusmi. Tasnulfa-agi tefka i tarbaɛt n imttarawen tugna tumlilt deg umnaḍ anda aṭas n tarbaɛtin sseqdacen izamulen icban.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Firefly Songling Volunteer Timagit n Trademark d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Firefly Songling Volunteer Timagit n Trademark ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Firefly Songling Volunteer Timagit n Trademark yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Tags
- Branding, Firefly, Volunteer Service, Yellow, Hope
- Production Technology
- Technology / Professional printing, embroidery and hot stamping technology.
- Design Challenge
- Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
- Research
- Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Inspiration
- The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
- Project Duration
- The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
- Patents
- Copyrights belong to SoFeng Design, 2020.
- Team Members
- Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
- Image Credits
- Photographer / Jiayi Lu
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